thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. It’s not pedigree. It’s not where you went to school. it means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume.Thoughtleadership is important for both Consumer and B2B companies. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing.The benefits of Thought leadership start with brand affinity. By communicating thoughtleadership you become part of the conversation, early in the consumer journey. You allow your audience to get to know you.