Tag: digital marketing

Start-ups are the ‘new black’ in a fast-paced, innovation, and resourceful society. Each year more and more home-based offices, garages, and basements become the...

There are more than 1.5 billion websites on the internet. So as a business owner, what does this mean for you? You need to do...

Parents are very careful when it comes to selecting a daycare center for their kids, and almost all of them do their online research first....

The first half of 2019 saw two core updates to Google's algorithm and a number of smaller updates as well. The pace of change...

Diversifying marketing practices is indispensable for businesses looking forward to scaling their sales. From time olden, stories and influential scripts have been an integral...

Business, and life in general, is always changing. All of us should be ready to embrace change, keep up to date with what is...

The world of digital and online has evolved immensely over the last few decades. Its growth and evolution have allowed for businesses all over...

“Brand consistency” is one of the 4 must-have elements of a strong brand because when companies fail at providing a consistent brand experience, it...

Technology has transformed business management. When it comes to digital marketing, new platforms and new priorities have become much more dynamic and valuable than...

Interested in growing your online business? It is important to always be looking ahead and making positive changes when you run any type of...

Digital marketing and SEO are the digital equivalent of traditional marketing. Search Engine Optimization refers to the strategies and campaigns you can use to...

The ads we see lingering on the top of our browsing sites, during a YouTube video or on sides of our Social Media newsfeed,...

Search engine optimization is an ever-developing practice, which means that the tactics you used a few years ago might not work today. Where a...

SEO can be a scary term, especially if you are unfamiliar with how Google and other search engines such as Bing work. Plus, with...

It’s not that difficult to make your own low-cost website that allows you to communicate with potential customers as well as advertise products and...

Next year will be 2020 already so it feels redundant to even say this but it’s worth repeating: optimizing your website is one of...

As a photographer, you have one distinct advantage over other professionals when it comes to marketing. Your medium is visual. And, to paraphrase pop...

When it comes to grabbing the attention of online customers, video marketing has proven to be the most effective way to do so. YouTube...

There are more than 1.7 billion websites on the internet, and more are added every day. People have plenty of options to choose from when...

This is a Little Guide To Ethics In Digital Marketing in two parts. In the first part of our guide to ethics in...

By Maria Fonseca and Paula Newton As realisation of the importance of doing business ethically is growing, this too is spreading to the marketing domain,...

By Maria Fonseca and Paula Newton Comics have ignited the imagination of generations of kids (and adults). Retelling one more time,  the same old archetypal...

Careers are important to follow, and of course can inform the direction of your life quite significantly. But careers aren’t always the only option...

Bad search engine optimization is taking over the business world like a virus because now, SEO has become more of a need than a...