One of the biggest challenges for you as a new business owner is finding the right balance between growing your business and properly utilizing your capital.
If not done properly, you may risk spreading yourself too thin and spending valuable resources (money, time, and effort) on avenues that may not work. So, to increase your chances of finding new prospects and consolidating leads, it is crucial to invest your capital in a solid growth plan.
Let us see six effective ways to grow your business online.
Develop a User & Search Engine Friendly Website
Web design is often overlooked as a good marketing tactic. However, it can influence the amount of attention and time a user spends on your site. Your website is the heart of your digital marketing efforts.
If it isn’t optimized for both the user and search engines, you may not get the best out of your website.
Make sure your website has these features:
- A homepage
- About Us page
- Services page
- Contact us Page
- Industry recognition page
- Your website should load fast (0.5-2 seconds)
- The robots.txt file is uploaded
- The sitemap is uploaded
- Important pages are indexed
If you think developing such a website is not your cup of tea, it’s worth hiring someone to design a professional website that is modern and attractive, mobile-friendly, and with the right design skills.
Utilize The Power of SEO
SEO and content marketing efforts are key factors in helping your business rank higher on search engine results pages. Strong SEO strategies will make your company website more associated with keywords that people use to search for your services.
This will increase your chances of being recalled by people after they search online for your services.
Your SEO efforts should be divided into three phases:
- On-page SEO: Optimizing the website live.
- Off-page SEO: Increasing your website’s credibility
- Technical SEO: Maintaining your website’s hygiene
Don’t Forget Sequential Emails
It’s not enough to send simple emails. It is important to think about different email lists to meet your customers’ needs and offer a customized approach to their requirements. To develop your strategy, take a good look at the buying habits of your customers.
You can make your customers sign up for email correspondence by opting into your email list. This will allow you to communicate with current and potential clients in an organized manner.
Be Active in PR
To get your company featured in news articles on subjects related to your work, you should consult a public relations professional. This will help you establish yourself as an expert and introduce your business to a wider audience.
You can look out for opportunities where writers from news agencies are looking out to connect with business owners to cover such news.
Remember, online press releases are formal ways to get your information out. This allows media outlets such as blogs and newspapers to access your information without you having to make an effort to claim a story.
Hold Giveaways and Contests
People always welcome giveaways and contests. You will often see an increase in sales or conversions if you encourage customers to promote your products or services in return for a free product.
Push Your Blog
You should use your blog for many reasons. Your blog can be used to offer advice and share information with customers. Trust is the foundation of a lasting relationship. Your blog can help you build this trust.
You can consider having a pillar page that displays your main offering. You can connect that page with educational content through hyperlinking. This is also beneficial for your website for SEO purposes.
Online marketing requires a planned approach and the right knowledge to get things done. Consider consulting an expert in internet marketing if you think scaling your business online can be challenging. A good digital marketing expert will help you determine what to do to make your business more successful.
Founder Dinis Guarda
IntelligentHQ Your New Business Network.
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