There is a reason why roofing contractors and agencies are beginning to jump the bandwagon in choosing Expert SEO Services for Roofing Companies to aid with their business. It’s a leap towards a wider clientele and ROI. Here’s why.
4 Benefits Of Roofing SEO
When it comes to search visibility, everything is black or white. Either your business is on SERPs (Search Engine Results Pages) on-the-go, or it isn’t. This primarily has to do with SEO. Or, perhaps, the lack of, or the absence, of it.
Having a website is one thing. You can post as many pieces of data about what your roofing company does, including photos and videos of how your team operates. But if nobody sees these, for the main reason that they aren’t able to come across your site as they do their searches online, then all will be for nought.
Having a team take care of your site’s search engine optimization and backend framework will give your business a boost towards being conveniently found on search engines. This can be achieved by optimizing keywords or keyphrases, long-tail keywords, backlinking (to other websites, even on YouTube, with relevant content to that of yours), and the like.
Although SEM or Search Engine Marketing is a separate category belonging to SEO (you can ask your SEO team about this as well), optimization in itself is a method of increasing brand awareness.
Whether the term “brand” here refers to that of your company’s or of yourself, increasing the scope of how it reaches a target audience is a way of converting said target audience into potential clientele.
In the more technical side of things, the very core definition of brand awareness revolves around “recognition”. Building a brand image that’s memorable enough to return to, and have your target demographic visit your website.
You can imagine “traffic” as the number of people who’ve typed in specific words in the search bar. These are words and phrases related to your roofing business and website (this ties in with what your SEO team can do towards reinforcing algorithms to allow your site to be searchable in the first place).
When said people “search” for those specific and related words, your business will become more likely to be found by them. Here enters SEO KPI (Key Performance Indicator). The number of visits to be measured or recorded on your site is an outcome of either organic or paid traffic done through by mere “search”.
Everybody talks about building traffic on one’s website these days. And traffic is important, as we’ve stated in number 3. The difference is in whether relevant traffic is being sifted from ones that are, well, irrelevant.
Relevant traffic in the context of Search Engine Optimization speaks of visits to your website that actually may be converted into ROIs. You want to zero-in on people who didn’t simply stumble on a roofing page when that has nothing to do with what they want to shop online for.
You want to grab the opportunity from visits and clicks of potential customers who are on the lookout for all things roofing, construction, and similar services.
Founder Dinis Guarda
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