Another Valuable Tool for Your Marketing Toolbox: Simple Steps to Create a YouTube Channel for Your Business

Another Valuable Tool for Your Marketing Toolbox: Simple Steps to Create a YouTube Channel for Your Business

Many business owners are missing out on the benefits of creating a YouTube channel. To begin with, out of all the video sharing websites that currently exist, YouTube is by far the most popular. It’s also the second largest search engine. More than 1 billion people from all over the world visit YouTube every month. It’s vital that you take advantage of this now.

How Video Tutorials Help Your Business

In order for a YouTube channel to help boost your business, you need to upload videos that will attract your target market. Let’s say you own a hair salon and you want to create a YouTube channel to attract new customers. The type of videos you create will need to be of interest to women who care about their appearance and want to learn tips to help make them look and feel better.

YouTube lends itself seamlessly to beauty videos because for viewers, it’s just like looking into a mirror, so it’s easy for them to pick up tips. Think about creating a hair and makeup tutorial. This gives you the perfect opportunity to create a first-hand demonstration, just as you would if the viewers were sitting in your salon. You can also run ads on YouTube that are geared specifically towards your target audience.

How to Create a YouTube Channel

It’s very easy to do. If you don’t already have a YouTube account, you can create one for free. Here are the steps.

  • Open a YouTube account, or sign in if you already have one.
  • If you don’t already have a channel, you will see a prompt allowing you to create one.
  • Create a channel with your brand or company name.
  • Confirm your channel.
  • Now you are ready to upload videos.

If you already have a YouTube account, you can, if you wish, use a different name on your video channel than your personal account name. You can also manage multiple channels from one account.

The Benefits of Adding a YouTube Channel to your Website

Your YouTube channel will make your website and your company more popular than ever.

  • Your audience will have more content to view.
  • It will drive more traffic to your site.
  • It helps you grow your brand.
  • You are providing a closer, personal connection to your audience.
  • Not too many businesses are taking advantage of video just yet, now’s your chance to get ahead of the game.
  • A video lets you show your products and services in action.
  • Your expertise will shine through in each of your videos.
  • It’s a great way to publicize events or promotions.

When you’ve created your YouTube channel, be sure to promote it through your website. Don’t forget to tell your customers about it when they come into your place of business. You could also place a screen in a strategic location in your outlet so clients can watch it while they are there.

By Chris Smith – I’m Chris. I’m a fairly normal 20-something guy born and bred in the mean streets of Glasgow (they’re actually not that mean.) I wouldn’t say there is anything particularly special about me, although my mother would argue with that, I’m a straight forward guy who enjoys a good lager, movies, computers and a good lager (What? I’m Scottish!) I’ve worked in a series of random jobs before and during University ranging from being a bouncer in a pub to working in a call centre selling people insurance (for which I apologize) so, I’ve been about. I’ve picked up a lot of knowledge along the way, particularly regarding saving money and spending it effectively, not just from my own experiences (good and bad) but from people passing their knowledge on to me. So, the logical thing would be to pass it all on again, right? Yeah. That seems like the right thing to do.