5 Ways to Utilize Forms

5 Ways to Utilize Forms

Web forms are a great addition to any website as they can help generate leads, improve retention and return rates, along with increased privacy and feedback opportunities.

Chances are that when you think of a form on a website, you likely think of one that’s used to sign up for a company’s newsletter. While this is an extremely common way to easily collect information from customers, there are other ways to use the forms you create using the WordPress contact form plugins.

Here are 5 creative ways to use forms on your website to improve user experience while also increasing your chance for leads and conversions.

1. Customer Surveys

Want to know what website visitors and customers really think about your product and brand? If so, creating customer surveys is one of the best ways to get the nitty gritty details. By offering a customer survey on your website, you can ask customers to review their latest purchase or to rate your company on a scale of 1-10.

While there are all sorts of ways to create surveys, one of the easiest and most convenient ways for customers to provide their feedback is to use a form. On the form you can ask questions and provide free-form text pages, choices, radio buttons, and other option for website visitors to respond.

Sending out customer surveys via email may be the more traditional route, by linking to a survey directly on your website is likely to get higher visibility and more responses. To increase your chances, offer an incentive for responding to the survey, such as a free trial product, discounted services, or a coupon.

2. Answer Questions

All too often visitors come to your website, read about your company, and then browse your product and sales pages but then don’t quite follow through on their purchase. Sometimes visitors have a question or are unsure, which leads them to abandon their cart.

To get more website visitors to pull the trigger, you can create a form that allows visitors to speak with an online representative. To do this, the form will need to appear when the user has been on the checkout or product page for some time.

The form should include a call to action that gives the user the option to talk with a representative or to return to the page. If the user clicks Yes, a form should open that allows them to type in their name and question, which is then routed to a live customer service representative.

3. For Contacting Your Company

If you don’t offer a live website representative, the next best option is to use a form that users can fill out to contact your company. This form should be available for both new and returning customers. When designing the form, be sure to include pertinent fields such as:

  • Full Name
  • Question type
  • Comment box
  • Email address

By using a form to contact your company, website visitors don’t have to worry about picking up their phone and making a phone call. Instead, they can get in touch with your company with the click of a button.

4. To Promote an Affiliate Product

Writing content about your own company is nice, but if you’re looking for more leads and conversions, affiliate marketing is an effective option. As you start to create blogs and articles that promote an affiliate product, the next step is to draw more attention to it to increase conversions.

Using forms, you can draw more attention to the content. Using a pop-up box, you can offer users an enticing offer, such as a month free of the affiliate product or a discounted price. Clicking yes will open a form that allows the user to provide their information.

5. For a Call to Action

Your website should contain as many lead magnets as possible. A great way to incorporate forms onto your website is to use them for advertising a product or service that you offer. For example, you could have a button that says “receive my free analytics report” or “receive my free eBook.” Whatever the call to action may be, using a form in the process allows visitors to take their interest one step forward.

By using a timed pop-up box, visitors can be presented with the option to receive valuable information via email. If the user clicks yes, a form would be available to type in their personal information including name and email address.


Website forms are convenient for visitors and your company alike. By including several forms on your website for different purposes, you can easily collect information and even provide information to visitors.

How do you use forms on your website? Let us know below in the comments!

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