The world of digital and online has evolved immensely over the last few decades. Its growth and evolution have allowed for businesses all over the world to grow with it and to even create entirely new types of businesses. Luckily for organizations operating and growing in this modern world, there are hundreds, even thousands of online tools that can ease the stress and effort of running an organization.
Online business tools, assist organizations with the automation of day-to-day operations. With the right research and by doing some due diligence, organizations can pick the right tools to match their business requirements and to assist them in growing their business. There are online tools for almost every part of your business. From HR to marketing, finance, and even CRM functions, automation is a click away to ease the time spent on each function.
So, if you are running a company, and are looking to scale the company up over the next few months and need some help, look no further. Below, we have some of the best tools that you add to your marketing department to help you scale your business quickly and efficiently. We looked at the vital components that you need to not only reach new customers, but convert them into sales, and then maintain them as loyal customers.
Regular Content Increases Your Customer Base
When they say that content is king, they really mean it. The world of online and eCommerce has solidified the need and the importance of content is not only attracting but retaining customers. Blogs and articles serve two crucial purposes in content marketing. Not only do they increase the SEO ranking of your site, but well-written content helps attract the right customers.
- SEO
Well written content means that the right keywords are included on your site. Every one of your pages needs related keywords to match your products and services. Your site is regularly scraped by Google and once a number of keywords are picked up, you will start ranking higher and higher on Google search.
There are a few tools that allow you to search for the right keywords for your particular company. You can identify what your competitors are using and what they are ranking for and start competing with them.
- Customer interest
Online marketing, as mentioned, relies heavily on content. Successful websites ensure that they are posting regular content to their site in the form of articles. Not only is the sneaky use of keywords here helpful for SEO purposes, but well-written articles are imperative for customers. Let’s look at an example. Say, for example, you are an online pet retailer. You provide food, toys, and nutritional products to your pets. You do not need to punt your products all the time. Rather, articles like “Top Reasons why my Dog is Scratching”, “Key Tips on Safely Walking your Dog” work a lot better. Knowledgeable, insightful and useful information will be more popular than simple punting of brands.
Not only will people organically search for this, but they will keep coming back for more to keep up to date with trends and useful information. Here too, there are a number of very useful tools that you can use to check your article titles and the general content to see if it is catchy enough.
Sharing Tools Get Your Message Further
Now that you have this great content, you need to get it out to the world as much as possible. You can do this in several ways, and by using online tools, you can ensure that you get even more success with your reach. One of the first ways of getting your content out there is regular emails. You can create a successful marketing campaign through email outreach. You will simply need to have the right content, and the right tool to assist you in emailing your subscriber list.
Sales can be made using a regular newsletter to turn prospects into customers with a proper email newsletter design. You will need the right balance of content, images, product listings and CTA’s in the newsletter to increase conversion, and you will learn how to do that with the right tools. Keep in mind here, that the right email newsletter design is vitally important. You will need to push for opens with the right subject lines, and encourage click-throughs with optimized layouts. Don’t worry if you don’t succeed at first. It will be a case of trial and error to start.
The second method of sharing content is via mobile platforms. Firstly, companies are extensively making use of apps and mobile-sites to reach customers, but they are still also using text messaging. They are finding that they are targeting new customers by having a global reach to customers by using text messaging. With an International SMS API, they can engage customers at several touchpoints during the customer journey. Whether it is to send a notification of code or to alert them to a change in their transaction, the engagement significantly heightens customer loyalty.
Lastly, paid search and social media are key aspects that you simply cannot ignore in your marketing strategy. With the right target audience and budget, you can reach new audiences and customers without already having their contact details. There are several tools to assist you to create, schedule, post and monitor these posts.
Analytics to Help you Measure and Track Successes and Failures
Speaking of monitoring your posts and content, this is a vital function that needs to take place in your marketing department. Not only can you permanently monitor and track your successes and failures, but you gain valuable customer insight. You will need to focus on analytics that shows you exactly how people find and use your website. Luckily for you, there are numerous tools out there.
Google Analytics is one of the easiest tools to use to track traffic to your website. With this, you can see whether the traffic is coming from Facebook, organic search Twitter or your paid ads, etc and how they behave. Were they brought on by an article and go through to become a sale, or was it the paid ad that made them bounce once they hit the landing page? With the savvy use and monitoring of these tools, you can learn, over time, what works and what doesn’t work. You can collate data over regular time periods to ascertain how your customer reacts and behaves on your site.
Wrapping Up
Wrapping UpIn wrapping up, there are a plethora of tools out there for you to integrate into your organization. If growth is important to you, you will learn over time, how to get many of your marketing processes automated, so that you can concentrate on taking your business to the next level. Keep researching new trends and tools, and testing to see whether they will work for your company.
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Contributed content
Founder Dinis Guarda
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