When it comes to grabbing the attention of online customers, video marketing has proven to be the most effective way to do so. YouTube is the original video social platform and the best choice for marketers to reach their potential customers via video marketing. Moreover, every 4 out of 5 Twitter users opt to watch video content that shows up on their feed. You will be surprised to learn that every day over 500 million hours of videos are watched on YouTube. It concludes the importance of video content and how much users prefer to watch it.
Personalized video marketing is undoubtedly the next big thing in the chain of marketing. Thanks to innovations and advancements in the digital world. Today, it is way easier to access the data as compared to a few years ago. Being a marketer, you need to leverage this data to undertake effective marketing campaigns for your business and to create personalized sales.
Furthermore, every one out of two online customers prefers to watch video content to be sure about their online purchases. Today, personalized video content has transformed the way marketing used to be and is expected to do a lot more in the future. In this article, we will take you through some reasons why personalized video content can help in making marketing better. To learn more about them, read till the end!
It is the Future
Probably one of the main benefits of personalized video marketing is that it gives an ability to reach your targeted audience, which is the main goal of companies. However, still, many companies haven’t considered it as a golden opportunity. Maybe because they are hesitant to pricing.
Businesses haven’t come close to realizing the perspective of personalized video, yet! Since it has made it easier for marketers to convey their message to their audience. Shortly, every business will embrace the fact that how big of difference alone personalized video marketing can bring.
Customers’ demands have reached sky-high recently. Today, so many technologies and innovations are making their way into daily life that customers are not satisfied with excessive ads, info overload, etc. They demand more than just a simple or noisy advertisement and want the content to be more tailored and specified while surfing online.
Unfortunately, many businesses are yet to incorporate personalized video content into their marketing campaigns fully. But you should set your brand apart from the competition by delivering a personalized message to your audience, which fits their needs. They will not only perceive your brand’s value but will show their interest in your service as well.
Increased Sales and Conversion
In recent years, it has been experienced that that personalized video content has proven to be favorable for numerous e-commerce businesses and played a substantial role in their success. It has helped in growing their business in so many ways, but probably the biggest benefit they received is the boost in conversion and sales.
From small businesses to multinational companies, using personalized content is part of their many explainer video production hacks. The success and delivery of such videos depend on the type of content and the channels you decide to publish the content. Consulting with expert video marketing companies can help you launch cost-effective and engaging campaigns.
A lot of marketers have noted over 20% improved sales in their business after including personalized video content. If you want your business to experience the upsurge, then make sure to start working on it. You’ll know yourself that it will eventually help in increasing sales.
Retaining customers is equally important as acquiring them! Did you know that regular customers are more likely to spend more than new customers? It is because you can’t underestimate the power of personalized video for client retention. Even more, according to the analysis, personalized video content helps in increasing customer retention rate by 35%.
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Founder Dinis Guarda
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