Tag: digital marketing

6 Essential Components For A Successful Blog

Turning your blog into a professional, profit-making venture is never an easy task. For one thing, the market is fairly saturated. It’s easy to...

Cost-Effective Ways To Market Your Small Business Online And Offline

Marketing is a tough gig. How can you get people to take notice of your business among your various competitors? Having an effective marketing...

The Top Traits that All Successful Marketers and Advertisers Have

People all around the world want to get into marketing and advertising, and they want to be successful. They see scenes from Mad Men,...

The Importance Of A Great Landing Page For Your Blog

Your landing page is, without question, the hardest-working page on any website. It provides the first impression for your site. It sets the tone....

Another Valuable Tool for Your Marketing Toolbox: Simple Steps to Create...

Many business owners are missing out on the benefits of creating a YouTube channel. To begin with, out of all the video sharing websites...

Change Up Your Business With These Three Simple Ideas!

Making your company stand out is one of the biggest challenges that any business owner faces in today's market. Never have there been more...

Is Influencer Marketing The Future Of Marketing?

You may have seen articles across various websites talking about influencer marketing; some may even go so far as to describing it as “the...

Writing PPC Ad Copy That Really Works

Wiring copy for the web is a tough job, regardless of the style and platform you need to work with. Writing ad copy for...

The Most Important Video Marketing Trends for 2016

Based on Forbes´s  preview of the video marketing trends of 2016, the company Hyperfine  produced a fantastic infographic. According to the infographic there are 5 important...

How To Use Pinterest For Social Business Part 1

Pinterest is a very popular photo sharing website known by all of us. The site was founded by Ben Silbermann, Paul Sciarra and Evan...

4 Uses of Social Media Sites for Promoting Your Products

Gone are the days of suited mad men in board rooms, seeking to profit from crazy and innovative billboard ads as they stare out...

5 Ways Blogging Will Boost Your Startup Business

Blogging first began as something people did to share tidbits about their life. In fact, the first blog was created by a college student...

Selling Specialty Foods: Social Media Marketing Musts for Small Food Businesses

You want to sell a new food product you’ve invented, but you’re not sure there’s a market for it. How do you figure this...

Digital Marketing by Small Businesses? Not Now, Say Most

The majority of small businesses in the US do not engage in digital marketing, according to a new survey conducted by Clutch, a leading...

Psychographics Will Overtake Demographics in Millennial Marketing

Marketers everywhere (should) already know their target market demographics – the easily quantifiable ’who’, ’what’ and ’where?’. But a growing number of us are...

The Power of Promotional Products in Building Brand Recognition

Forging your brand in your niche market makes your business instantly recognisable and valuable. The brand’s perception should help to pitch and sell the...

What Has Changed Radically in Digital Marketing?

Marketing has changed beyond all recognition in some ways in the last several years. Although according to LUMA Partners, a marketer’s job has actually...

9 Tips to Make a Compelling Call to Action In...

As every good marketer knows a call to action is an essential component to get a customer to take the next step towards engaging...

Five Myths Digital Marketers Should Know About

Getting marketing right will often mean the difference between succeeding in business or not. Marketing requires that businesses fully understand their customers. It means...

Gaining the Digital Edge

helping organisations adapting to a digital world

10 Ways To Use Instagram For Businesses

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million...

The Top 50 People Most Mentioned on Twitter by Mid-Size Marketers

Smart business owners know that engaging people on social media is critical to success. Customers are ever more interested in interacting with companies, sharing...

Infographic: Digital marketing trends to watch in 2014

As the first month in 2014 draws to a close, strategies incorporating Mobile, Marketing Automation, Content Marketing, Email Marketing and Social Media should now be the norm...

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