Tag: digital marketing

Making your company stand out is one of the biggest challenges that any business owner faces in today's market. Never have there been more...

You may have seen articles across various websites talking about influencer marketing; some may even go so far as to describing it as “the...

Wiring copy for the web is a tough job, regardless of the style and platform you need to work with. Writing ad copy for...

Based on Forbes´s  preview of the video marketing trends of 2016, the company Hyperfine  produced a fantastic infographic. According to the infographic there are 5 important...

Pinterest is a very popular photo sharing website known by all of us. The site was founded by Ben Silbermann, Paul Sciarra and Evan...

Gone are the days of suited mad men in board rooms, seeking to profit from crazy and innovative billboard ads as they stare out...

Blogging first began as something people did to share tidbits about their life. In fact, the first blog was created by a college student...

You want to sell a new food product you’ve invented, but you’re not sure there’s a market for it. How do you figure this...

The majority of small businesses in the US do not engage in digital marketing, according to a new survey conducted by Clutch, a leading...

Marketers everywhere (should) already know their target market demographics – the easily quantifiable ’who’, ’what’ and ’where?’. But a growing number of us are...

Forging your brand in your niche market makes your business instantly recognisable and valuable. The brand’s perception should help to pitch and sell the...

Marketing has changed beyond all recognition in some ways in the last several years. Although according to LUMA Partners, a marketer’s job has actually...

As every good marketer knows a call to action is an essential component to get a customer to take the next step towards engaging...

Getting marketing right will often mean the difference between succeeding in business or not. Marketing requires that businesses fully understand their customers. It means...

Why do Storytelling?

helping organisations adapting to a digital world

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million...

Smart business owners know that engaging people on social media is critical to success. Customers are ever more interested in interacting with companies, sharing...

As the first month in 2014 draws to a close, strategies incorporating Mobile, Marketing Automation, Content Marketing, Email Marketing and Social Media should now be the norm...

Last Thursday, some of the UK's most influential thought leaders in the digital marketing sphere gathered at the Dominion Theatre in London's West End...

According to research carried out by OMI, Fortune 500 companies as well as other global agencies face a serious skills shortage when it comes...

Digital marketers from some of the world's biggest companies have all learned lessons about the importance of social listening and keeping loyal fans engaged....