Tag: branding

Richard Haigh is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding...

An increase in consumption (demand) means there has to be an increase in supply. With ever-increasing demand and reliance of things over the internet during...

“Brand consistency” is one of the 4 must-have elements of a strong brand because when companies fail at providing a consistent brand experience, it...

  Research and development can bring some awesome product developments from idea to reality but as this latest look from R&D tax credit specialist RIFT...

If you work in event marketing, then you should already be familiar with brand ambassadors. They have become a staple to any successful event...

Everyone desires to have a business that is competitive and give a maximum profit at reduced expenses. This dream is very easy to achieve...

Putting on a well-liked event is one thing, but organizing an event that is profitable, long-running, and with a word-of-mouth appeal that saves you...

Leaders schooled in rational, left-brained thinking need to adapt to changing political, social and technological forces. This requires not only the ability to drill...

Working for someone else does have its benefits; however, it isn’t the dream for many. People often prefer to gather experience in the...

What makes a business successful? Is it their ability to attract and satisfy the needs of multiple customers or is it the ability to...

Candies and breakfast cereals are not the only food products that use artificial colours to give them bright makeovers. There are a number of...

New technological developments are shaping and changing every aspect of how to make business. From AI and new software that would take care of...

It is so important that you are able to brand your business effectively because this will serve a big role in attracting people to...

  Your company has an established network of clients and vendors who know your brand and what your company stands for. So if your branding...

4 Strategies to Make Your Brand Stand Out If you’re competing in a crowded market space, having a brand that stands out can be the...

The new year is well underway, but there's still plenty of time to update your brand image in 2017—starting with a redesigned logo. Creating a...

Infographic with Tips For Log Design

In today's digital age, people have turned increasingly to web and social media marketing to promote their businesses. Traditional methods have fallen to the...

It’s never easy trying to run a modern brand, and you need to make sure you manage the company properly. Keeping your brand up...

It can be difficult to talk about ourselves, especially when trying to promote our skills or experience. But for entrepreneurs, building a personal brand...

If you are running a social business, you are probably very aware how you need to use social media and other networking tools to spread...

Forging your brand in your niche market makes your business instantly recognisable and valuable. The brand’s perception should help to pitch and sell the...

Article by Maria Fonseca and Paula Newton The concept of brands and branding may be about to change. In the past we understood what a...

While you are setting up your first-ever business website, you probably will read dozens of articles from industry experts explaining just what you should...