Tag: branding

While you are setting up your first-ever business website, you probably will read dozens of articles from industry experts explaining just what you should...

What is Impact Investing and how to implement it

Mapping the thoughts of your mind “Before you say you can’t do something, try it.” Sakichi Toyoda – Founder Toyota. We live in the intersection of learning...

Instagram has been recently discovered as an excellent branding tool for companies. Instagram is a photo and video sharing mobile app, that  can bring...

Do emotions have a role on making an ad go viral?  And if so, what kind of emotions? And what is necessary for an...

Warby Parker, the eyewear retailer launched in 2012, has created a ripple effect amongst the way consumer wear and purchase glasses.  And they sell...

Your personal followers on twitter probably respect and place a high value of trust in You first and then your company second. Many employees...

You're at a cocktail party.  Waiters circle through the room carrying bursting trays of thin, tall champagne glasses that look like only models and...

Brand journalism has been about taking the tenets of journalism and applying them to branded communications. -Brian Kress Brand journalism, is included as one of...

As the CEO and co-founder of BrandYourself.com, Patrick Ambron's experience, he says, is the exception, not the rule in the world of startups.  Even...

I think personal branding in a transparent environment is important, it sets you apart from the rest and depending on how you brand yourself...