If you are running a social business, you are probably very aware how you need to use social media and other networking tools to spread the word about what you do in order to grow your company. Besides having a fine tuned email marketing and social media marketing campaign, to run events are one of the best ways for you to grow your business.
According to recent research (2016) “face-to-face meetings are considered a high-priority investment by 82 percent of senior executives”. Other studies point how there will be growth in the meetings and events industry in 2016.
It is therefore crucial to think about events as a powerful branding strategy. There are various different ways to use events, and many types of events so you should research what is best for your social business. Something else to bear in mind is how to measure your return-on-investment (ROI) from an event.
How to tailor these to the purposes of your social business? Events are very flexible and can accommodate all kinds of different business goals. Just out of the blue here is a list of how events can benefit your business:
- They can help you spread the word about what you have to offer
- They can promote bonds and enhance relationships between people. Real human contact is more effective than dehumanized virtual contact
- They can be a great way to scale up your sales
- They can be used to launch a product and/or offer
- You can use events to grow your database of contacts
As you can see, holding conferences are a great way to interact with others in the industry and get your name out there. Be aware though that you need to be prepared. Think clearly about what is the best type of event that fits your business, and then research what kind of speakers you could invite to speak at your conference. Being able to get one or two influencers, for example, can be a great way to boost your business. Don’t forget details such as designing the landing page for your event, looking for a space where you would like to have your event, how to provide catering and whether how to get enough chairs to all attendees. Stacking chairs, for example, are very useful to accommodate for all guests. They are efficient in the respect that you can stack them away to maximize the space on offer, or alternatively you can provide more seating very fast if needs be.
Finally, open a Meetup page, post your event on eventbrite and other channels, and spread the word about it through all the social media channels you can imagine.
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