Your business logo may be the tiniest item in your marketing toolbox, but it’s also the toughest. Think of it similar to a nail. Just like nails hold an entire house together, your marketing campaign won’t stand without a strong logo driving it. Logos appear on every marketing channel you have—from your social media accounts and your corporate website to printed packets and promotional items.
As your brand’s most recognizable image, your logo will dictate how people perceive your company. If it doesn’t match your company’s culture, this could lead to a bad customer experience. A logo that’s unattractive or outdated will make people walk away without giving you a second glance. Fortunately, the opposite is true for a good logo. Great logo designs attract new clients, represent your company culture, and can even become something of a status symbol—think of the Apple or Lexus brand icons.
Creating a powerful business logo takes a lot of work. You’ll need to learn how to reflect your company’s culture in a way that appeals to your target audience—and you may even need to re-evaluate who that is. Often, business owners don’t define their audience right away because they’re so focused on all the details that come with getting a new business off the ground. Even if the target audience is defined, it’s likely to change as values and products evolve.
The first step to designing a new logo—or remodeling an old one—is to think about who your audience is now and who you’d like them to be. This is where many companies involve a creative agency, which helps them discover the answers to these questions. But that may not be a practical solution for a small business on a budget, especially if you’re the DIY type. The good news is, logo design is something you can do on your own if you’re willing to invest the effort.
Designing a logo is a lot like baking a cake. Anybody with enough time and patience can do it, even if they’re not a professional chef—or in this case, graphic designer. You just need to know which ingredients will make the sweetest logo. To make sure you don’t leave out any ingredients, here is a graphic that will help you create the perfect business logo.
Founder Dinis Guarda
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