Tag: Marketing
Marketing Trends – From Cost Center to a Revenue-Driver
What happens when a dream team of marketing cloud executives, with experience ranging from big data, analytics, cloud and SaaS get together and pool resources...
Instagram: Why Nostalgia Works
When Instagram started, in 2010, probably no one would ever imagine how this smartphone app would grow to be so influential. Instagram is an...
Should innovation come before Customers?
Greg Satell writes in a DigitalTonto article, that focusing exclusively on customers can destroy a business just as fast as neglect. The advent of digital...
Measuring the Impact of a Community Manager
In business, everything has to be accounted for, and this is especially true in larger organizations where budgets need to be approved and presentations...
The Secret Emotions Of Viral Ads
Do emotions have a role on making an ad go viral? And if so, what kind of emotions? And what is necessary for an...
9 ways to Pitch your idea to a Business Angel or...
Funding is critical for business. Any company whether a Startup, SME or big corporation needs funding for building its business and deliver the best...
IBM launches CMO Digital Marketing Network
IBM has launched the Digital Marketing Network, a new cloud technology which is aims at improving CMO performance and enables them to get a...
Simon Sinek Shows How to Create Meaningful Connections with Customers
How do you completely connect with your customer? How do you make them feel like they've always been a part of what you've created,...
Learning about the fundamentals of Marketing
Technology and its impact is constanly evolving. For those of us working in the digital landscape, this constant evolution has a tendency to make...
Rational Vs. Emotional in Marketing and Decision Making
Douglas Van Praet of FastCompany argues that while decision making is controlled by our emotions, brands should still give people a logical lifeline. The...
Is Content Success all about Distribution?
FastCompany interviewed Rob Davis, Executive Director of Content Marketing Practice at OgilvyOne gaining some of his insight on interactive content in marketing. Davis discussess...
3D Printing and the Future of Advertising
The rise of 3D printing puts ad practitioners in an awkward position of having to learn how to broaden their vision of brand expression...
Teradata: Big Data Marketing Delivers Value for Enterprise
A global survey into how companies worldwide are using data to drive marketing and create sustainable competitive advantage has been released by analytic data...
The Realistic Benefits of Social Media Marketing
How can social media really be of benefit to businesses? Find out how to measure the success of your social media marketing campaigns. When...
How Excelling Marketing Companies Outperform Their Competitors
Christine Moorman, founder and director of the CMO Survey presented interesting figures on Forbes from the CMO Survey August 2012. In that survey it...
The Mission Of Next Generation Marketing Research Should Be: Connecting The...
Posted by Michalis Michael and Steve Alexander
Everyone is talking about ‘big data analytics’ and how to extract value for organisations; all we read in...
How to Excel in Data-Driven Marketing and Online Sales Generation
A recent Corporate Executive Board study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition...
Top Five Technologies Marketers Are Harnessing to Learn Their Customers
In a Dutch magazine I read an interesting development, which as far as I can tell also applies to other countries, is that the...
Rand Fishkin: CEOs Need to be Brand’s Chief Evangelist
The CEO of a company has and can have a huge impact in the companies strategic direction, vision, marketing and innovation. We all know...
Not Big Data, but Collaboration and Engagement are Critical to Customer-Centricity
The study, conducted by the CMO Council in collaboration with SAS, found that 61% of marketing executives and 60% of IT executives believe that...
Five Marketing Big Data Myths
As my colleague Hayden Richards wrote recently, “big data cant be ignored. Big data or information of extreme size, diversity and complexity is everywhere. This...
15 Key Intelligent Marketing Metrics You Should be Watching
Marketing is a sophisticated game. And it is a game about Data. It’s all about data and transforming this data into actionable insights. But...
