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Captiv8
Influencer marketing and social commerce platform bought by Publicis Groupe in 2025 and now run as the technology platform of Publicis's influencer agency, Influential.
What Captiv8 does
Captiv8 is software for planning, running and measuring influencer campaigns at enterprise scale, with creator discovery, social listening, workflow, paid amplification and measurement. Its commerce tools include branded storefronts, affiliate links and TikTok Shop partnerships. Since the Publicis deal it has been integrated into Influential and connected to Epsilon's identity data, and its website now states that Captiv8 has been integrated into Influential.
ForBrandsAgenciesEnterprisesCreators
Products
- Influencer Marketing SuiteDiscovery, social insights, workflow, amplification and measurement in one platform
- Creator CommerceBranded storefronts, TikTok Shop partnerships, affiliate commerce and attribution
- Creator Hub and Talent Management PortalTools for creators and their managers to handle partnerships and payments
How it uses AI
- Publicis describes Captiv8 as proprietary AI-powered technology with AI automation and social listening
- Influential markets Captiv8 as its AI platform for creator discovery, campaign execution and performance intelligence
Milestones
- Captiv8 founded on a $2M seed round
- Acquired by Publicis Groupe; to be integrated with Influential and Epsilon
Sources
- Publicis Groupe acquires Captiv8 (press release) (opens in a new tab), Publicis Groupe via Nasdaq, 21 May 2025
- Publicis Groupe acquires Captiv8 (press release copy) (opens in a new tab), StartupHub.ai, 21 May 2025
- Publicis acquires Captiv8 as influencer marketing ambitions expand (opens in a new tab), Marketing Dive, 22 May 2025
- Publicis Groupe acquires Captiv8 (opens in a new tab), Tubefilter, 21 May 2025
- Captiv8 home page (opens in a new tab), Captiv8
- Influential home page (opens in a new tab), Influential
- Influential About (opens in a new tab), Influential