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ShopMy
New York creator commerce platform where tastemakers build shoppable digital shops and affiliate links, and premium brands gift, pay and track them.
What ShopMy does
ShopMy lets creators, whom it calls curators, build digital shops and affiliate links for products they recommend and earn commission on sales. Brands use it to find curators, send gifts, set commission rates, run paid collaborations and track the sales each creator drives. Since 2025 it has also run a consumer shopping site where shoppers follow groups of curators, and in 2026 it added Noir, a human-led personal styling service for its top creators.
ForCreatorsBrands
Products
- Digital Shops and Affiliate LinksCreator storefronts and commissionable links
- ShopMy for BrandsCreator discovery, gifting, affiliate rates, opportunities and performance tracking
- CirclesConsumer feature for shopping the recommendations of a chosen group of curators
- NoirPersonal stylist service for top-tier creators, launched April 2026
How it uses AI
- Noir uses AI to pull together relevant user data from the ShopMy platform; the recommendations themselves are made by human stylists
Milestones
- Launched
- Raised $77.5M
- Raised $70M at a $1.5B valuation
- Launched Noir personal styling service
Sources
- Our Story (team page) (opens in a new tab), ShopMy
- Press (opens in a new tab), ShopMy
- ShopMy secures $70M funding at $1.5B valuation (opens in a new tab), Net Influencer, 23 Oct 2025
- Latham & Watkins advises ShopMy in funding round (opens in a new tab), Latham & Watkins, Oct 2025
- ShopMy raises $77.5M (opens in a new tab), Net Influencer, Jan 2025
- ShopMy is introducing personal shopping (Noir) (opens in a new tab), Tubefilter, 24 Apr 2026