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Later
Boston-based company combining social media management software, enterprise influencer campaigns and an affiliate creator network that came from its 2025 purchase of Mavely.
What Later does
Later sells three things under one brand: self-serve software to plan, schedule and analyse social posts; full-service and software-led influencer campaigns for large brands; and an affiliate network where creators share shoppable links and earn commission. The current company grew from Mavrck (founded 2014 as Splashscore), which bought Later in 2022, adopted the Later name in 2024 and acquired Mavely in January 2025.
ForBrandsAgenciesCreatorsEnterprisesSmall businesses
Products
- Later SocialSocial media scheduling, analytics and link-in-bio tools
- Later Influence and full-service programmesEnterprise influencer marketing platform and managed creator campaigns
- Later creator affiliate network (formerly Mavely)Affiliate links and commissions for creators, now operated under the Later name
How it uses AI
- AI-powered Brand Suitability Insights that flag risks and estimate which creators are likely to perform
- AI content tools in Later Social plans, sold in monthly AI credits
Milestones
- Splashscore (later Mavrck) founded
- Mavrck acquired Later
- Mavrck and Later united under the Later brand
- COO Scott Sutton named CEO; co-founder Lyle Stevens became Chief Strategy Officer
- Acquired Mavely for $250M
- Mavely brand folded into Later; creator payouts passed $300M
Sources
- About Later (opens in a new tab), Later
- Later Announces Leadership Transition, Names New CEO (opens in a new tab), Later via Newswire, 13 Feb 2024
- Later Acquires Mavely for $250 Million (opens in a new tab), Summit Partners, 6 Jan 2025
- Later folds Mavely into single brand as creator payouts top $300M (opens in a new tab), Net Influencer, 2 Sep 2026
- Later Launches AI-Powered Brand Suitability Insights (opens in a new tab), PR Newswire, 16 Sep 2025
- Later pricing (opens in a new tab), Later