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Upfluence
Influencer and affiliate marketing software for e-commerce brands, run by an AI agent called Jaice that can handle campaigns from brief to reporting.
What Upfluence does
Upfluence helps online retailers and direct-to-consumer brands find creators, including existing customers who already post, and run influencer, affiliate and gifting programmes. The platform covers search, outreach, campaign management, tracking and creator payments, with integrations for Shopify, WooCommerce and Klaviyo. In September 2026 it relaunched the product so that its AI agent, Jaice, can carry out most campaign steps under human approval.
ForBrandsAgenciesSmall businesses
Products
- Jaice AIAI agent that builds a brand profile, proposes creators, writes outreach, handles follow-ups, approvals and reporting
- Find and attract creatorsCreator search with audience and performance data, plus matching of a brand's own customers who are creators
- Track and PayPerformance tracking, promo codes, affiliate links and creator payments
- API and MCPConnects Upfluence creator data to other tools and AI assistants
How it uses AI
- Agentic relaunch (Sept 2026): Jaice runs discovery, outreach, negotiation steps, approvals and reporting, escalating to a human when unsure
- AI screening of creator content for adult content, violence and other brand-safety categories
- Connectors so marketers can run Upfluence searches and campaigns from Claude or ChatGPT
Milestones
- Company founded
- Launched its software-as-a-service platform
- Raised a $3.6M Series A led by ISAI
- Relaunched as a fully agentic platform built around Jaice
Sources
- Meet the Upfluence Team (opens in a new tab), Upfluence
- Press & media (opens in a new tab), Upfluence
- Pricing (opens in a new tab), Upfluence
- Upfluence turns its creator marketing platform fully agentic (opens in a new tab), Net Influencer, 29 Sep 2026
- Upfluence secures Series A investment of $3.6 million (opens in a new tab), Hello Partner, 6 Sep 2018