IntelligentHQ
IntelligentHQ

GRIN

Sacramento-based creator management platform for consumer brands, now sold self-serve with public monthly plans and an AI agent, Gia, that runs much of the work.

  • Creator management and commerce
  • Sacramento, United States
  • Founded 2014
  • Independent

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What GRIN does

GRIN gives brands a CRM for creator relationships plus tools to find creators, send products, manage content, run affiliate links and codes, and pay creators from a funded wallet. Its marketplace lets opted-in creators discover and apply to brand programmes through a free creator app. Since January 2026 brands can sign up without a sales call on month-to-month plans, and the Gia agent drafts campaigns, recommends creators and writes outreach for human review.

ForBrandsSmall businessesCreators

Products

  • GiaAI agent for creator marketing that plans campaigns, finds creators and drafts outreach
  • GRIN Marketplace and Creator AppNetwork where opted-in creators find and apply to brand programmes
  • Affiliate HubAffiliate links, codes and commissions, included on every plan
  • Social ListeningTracks brand mentions to surface creators already talking about a brand

How it uses AI

  • Gia, launched May 2025 and described by GRIN as an agentic AI assistant trained on its own creator-marketing data
  • Gia searches the creator network, learns from a brand's likes and passes, and drafts outreach and campaign plans

Milestones

  1. Founded in Sacramento by Brandon Brown and Brian Mechem
  2. $10M Series A led by e.ventures
  3. $110M Series B led by Lone Pine Capital
  4. President and CTO Ryan Debenham named CEO; Brandon Brown became board chairman
  5. Launched Gia AI assistant
  6. Opened instant self-serve access with month-to-month pricing

Sources

  1. GRIN About / platform page (opens in a new tab), GRIN
  2. GRIN Announces President Ryan Debenham as its New CEO (opens in a new tab), MarTech Series, 28 Jan 2025
  3. GRIN Announces President Ryan Debenham as its New CEO (press release) (opens in a new tab), Business Wire, 28 Jan 2025
  4. Creator marketing platform GRIN shifts to self-serve access (opens in a new tab), Net Influencer, 27 Jan 2026
  5. GRIN Launches Gia (press release) (opens in a new tab), Business Wire, 20 May 2025
  6. GRIN bites into $10M Series A (opens in a new tab), Crunchbase News, 17 Dec 2020
  7. GRIN Closes $110M Series B Led by Lone Pine Capital (opens in a new tab), citybiz, 13 Oct 2021
  8. Getting to know Brandon Brown (opens in a new tab), Comstock's, 26 Jan 2022
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