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LTK
Dallas-based creator commerce platform, formerly rewardStyle, where lifestyle creators earn commission on products they recommend through the LTK shopping app.
What LTK does
LTK links creators, retailers and shoppers. Creators post shoppable recommendations in the LTK app and on their own channels and earn commission when followers buy; brands and retailers pay to reach shoppers through those creators and get sales reporting and paid media products. It began in 2011 as rewardStyle and renamed itself LTK in 2021 after its LIKEtoKNOW.it app.
ForCreatorsBrandsEnterprises
Products
- LTK appConsumer shopping app built on creator recommendations
- LTK Creator appTools for creators to publish shoppable posts and earn commission
- LTK for brands (LTK 360, LTK Ads, LTK Campaigns, LTK CTV and others)Paid campaigns, ads and measurement products for brands working with LTK creators
How it uses AI
- LTK Auto-Draft (Oct 2026): uses Apple Intelligence on iOS 27 to help creators draft LTK posts
- AI-assisted shopping discovery that combines AI with creator recommendations (Sept 2026)
- AI-enriched data in brand reporting
Milestones
- Founded as rewardStyle by Amber Venz Box and Baxter Box
- rewardStyle and the LIKEtoKNOW.it app rebranded as LTK
- $300M investment from SoftBank Vision Fund 2 at a reported $2B valuation
- Launched AI-powered Auto-Draft for creators on iOS 27
Sources
- LTK Company page (opens in a new tab), LTK
- LTK Press (opens in a new tab), LTK
- LTK Launches AI-Powered Auto-Draft Feature for Creators for iOS 27 (opens in a new tab), LTK, 6 Oct 2026
- LTK Reimagines Shopping Discovery (opens in a new tab), LTK, 24 Sep 2026
- LTK Announces SoftBank Vision Fund 2 Investment (opens in a new tab), LTK, 22 Nov 2021
- Creator-driven marketplace LTK now valued at $2B after raising $300M from SoftBank (opens in a new tab), TechCrunch, 22 Nov 2021
- rewardStyle and LIKEtoKNOW.it rebrand as LTK (opens in a new tab), Business Wire, 30 Jun 2021