The cosmetics market has always attracted many entrepreneurs, because this niche does not lose its relevance among consumers. But the production of cosmetics is a rather difficult process in which there are many nuances and pitfalls. Therefore, before launching the creation of products, a cosmetics manufacturer should study in detail the features of this market and all the subtleties of the production process.
Where to start
The beauty market is highly competitive, so it is worth starting with an analysis. You need to decide on the price category of the product, its positioning and competitive advantages. This is impossible without a thorough study of the target audience, so at this stage it is definitely worth conducting customer research. It will be better if at the start you choose several types of cosmetics and combine them into one line – this way the buyer will have more choice in the product format.
In addition, you must decide whether you will create products yourself or seek help from a cosmetics manufacturer. In the first case, you will need much more initial investment, in particular for the purchase of good equipment and the search for qualified employees familiar with the correct production technology. If you choose contract manufacturing under your brand, partners will help you with the selection of recipes, assortment, trademark registration and production itself.
Before you get started, you need to create a detailed business plan. It should carefully calculate all future costs both for the production itself and for its management.
Here are some of the most important expense items to consider:
• Buying or renting premises,
• Modern equipment,
• Accessories and auxiliary materials,
• Purchase of raw materials
• Container for products
• Laboratory services,
• Logistics costs,
• Creation of corporate identity
• Staff salaries.
It is important to note that you can save money on almost half of these points if you have a reliable partner who will help you make products according to your order. Usually, many processes are established in such contract manufacturing, and you just have to choose the services necessary to bring the business idea to life.
Subtleties of production
Regardless of which production format you choose, you should be aware of all its intricacies. Cosmetics manufacturers usually create a product in several stages. The number and specificity of these stages depend on the type of cosmetic product and its composition, the scale of production, current standards and requirements.
The following stages are the most common for production:
1. Preparing for production: weighing raw materials, instructing personnel, checking equipment, preparing premises.
2. Cooking: used, for example, in the creation of creams. Cooking takes place in a special reactor, the functions of which include dissolution, dispersion, and emulsion production.
3. Mixing: for example, in the production of shampoos, the ingredients are sequentially mixed with water at a special temperature regime.
4. Sampling: samples must be taken from each batch and stored until the expiration date of the product.
5. Packing: in large productions, automatic packing lines are used, after which the finished product can be sent to the warehouse.
There are many subtleties in the production process that should be considered. For example, you must always take care of proper conditions, cleanliness of premises, and compliance with all the sterility rules. All this guarantees the receipt of quality certificates, without which your products simply will not be released to the market. Therefore, the safety of cosmetics should be in the first place.
It is worth considering logistics not only at the level of shipments of goods, but also within the production itself, so that each process is as efficient as possible and does not create obstacles for staff. It will be an advantage if your team has a marketing department – so you can regularly monitor your performance and plan advertising activities for effective product promotion. If all these nuances are taken into account in your production, you have every chance to create a successful and popular product.
In order to start the production of cosmetics, you have to make many important decisions that affect the final result. After you have chosen cosmetics formats, analyzed the target audience, thought out the brand style and assessed all the risks, you can start developing recipes.
If you get the support of good marketers who can build an effective business strategy, as well as find a reliable production partner, success will not be long in coming.
Founder Dinis Guarda
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