There is a huge amount of information on marketing strewn across the internet. Work on your marketing strategy, create a smartphone app, etc. There are many simple ways to get your business talked about and to promote your company’s brand. Here are a few:
Go On A Local Listing Service To Register Your Business
If you are a company that is on the smaller side, this is a great place to start. You can register your business on one of the best listing sites. The main ones are Bing, Yahoo! Local, or Google Places. It is simple to sign up to. All you need is to fill out a form online, and that is it. Smaller businesses can benefit from the support of their locals. With everyone ordering items online the local shop is slowly slipping into obscurity. Hopefully using a tool such as this will get the ball rolling on smaller, home-grown businesses again.
Start Up A Blog
A wonderful way to give a more personal angle to their business is to do a business blog. If you want to keep customers up to date on your business dealings and to communicate your company ethos, this is a tool that will serve you well. You can gain followers and is a way to generate a good relationship with your customers online. Setting up a blog is relatively easy with sites like WordPress. If you are planning on trying to get your small business out there, it is worth investing in your business being the domain name as it is easier to find when people search for you.
Use Different Media Platforms
Getting some content across YouTube or Flickr is a common way to get in on the action. If you have a Flickr profile you can keep all your business pictures in one place, so make them exciting to look at! When it comes to making a good clip to go on Vimeo or YouTube, you need it to stand out enough or get onto the adverts before the video starts. People do tend to click it away after 5 seconds, so be eye-catching! There are other ways to be heard, go on Instagram or create a smartphone app. The more platforms you are on, the more coverage you will have for the company.
Get The Company Up The SEO Ranks
Search Engine Optimization is now a big way to push your business, so it can be higher up the rankings when people search for it. While it sounds easy in principle to push your business up the search results onto the first page of the search engine, you need to make sure that your website will read a certain way that search engines can understand. You can get IT support companies or an SEO Agency to help you with that.
Create Some Press Releases
Sometimes you can’t beat a good old press release. It can tend to be overlooked in small businesses. But if the company has done something you deem to be newsworthy, send out a press release! There are websites that do it for free, such as 24/7 Press Release and PRLog.
Founder Dinis Guarda
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