So, you want to know the latest goss about Bingo? Well, you’ve come to the right place! Did you know that your favourite drag queens have bestowed their presence upon a Bingo marketing campaign? And in the meantime, bagged the Bingo brand an award nomination?
Grab a mug of something hot, settle down and get ready to be gagged over the most creative, potentially award-winning, online Bingo campaigns of the year! Read on, as we give you the inside scoop.
Bingo marketing
When it comes to online gaming, Bingo has taken the world by storm, not only through the number of players it attracts, but also with the unique and fun marketing campaigns that the gaming creatives have produced over the years.
The most recent, original and successful Bingo campaigns, including fabulous drag queens and a competition to win a MINI Cooper, have been recognised by the leading network in the gaming industry, the eGaming Review (EGR).
The EGR Marketing and Innovation Awards 2021
The EGR Awards is set to take place virtually this year, on 30th June. It aims to bring together the greatest, industry-leading businesses from the online gaming sector and showcase their marketing achievements. Each winner has had their submission put through its paces, before being analysed and scored by expert judges.
For each of the categories within the Awards, EGR has recognised the affiliates, operators and suppliers in the gaming industry that brought something new and exciting to the table over the past year. The awards range from the most innovative social or Poker marketing campaign, to the best innovation in casino, horseracing or esports.
Untucked: Drag queens and Bingo balls
One of the most noticeable campaigns that has made the shortlist for the EGR’s Most Innovative Bingo Marketing Campaign category comes curtesy of Paddy Power Bingo. It hit the brief for a unique and imaginative campaign, that not only had top quality execution, but also produced significant commercial success, in terms of delivering direct results and demonstrating the core values of the brand.
Faces were well and truly beat, as the marketing campaign involved some of the top UK drag queens, who filled a MINI Cooper with Bingo balls. Contestants could guess the number of balls or ‘drag it out’ and watch the five-hour video to count up all the balls, shantay-staying till the very end.
With extravagant fun and a sickening prize of an actual MINI Cooper too, its clear to see why this Bingo marketing campaign was nomination-worthy.
Founder Dinis Guarda
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