Essentials to Scaling Your SaaS Website

The face of business has changed considerably over the last two years. We have observed that businesses globally have transitioned from a state of business continuation and business rescue strategy during COVID-19 to an entirely new strategy for 2022 and beyond. No longer are companies focussed on pivoting their business and ensuring that they survive during this time, they are now concentrating on scaling their businesses.

So, if you are among those companies who have survived COVID-19 and have come out stronger, what are your next steps? We thought that we would take a look at some of the most popular ways the brands are looking to scale up their business in the New Year. Let’s get stuck right in.

Create a Knowledge Base

So, what is a knowledge base? Essentially, this is a touchpoint for clients and employees alike to learn as much about your company, products or services as they need. So, in this knowledge base, you can create helpful guidelines, handy how-tos, and provide as much information as you can about what your company does.

Not only should this be educational, but it should also be easy to use. So, if your website is built on WordPress, it would be best to choose the right WordPress Wiki plugin to create an appealing and user-friendly knowledge base.

These knowledge bases streamline your efforts in two ways. Not only can you cut down on support staff and customer services reps but this will also help you reach a wider audience.

Say someone is searching for the best methods of using services you offer or are looking for a guide or how-to. Your page will pop up on SERPs and they will be guided toward your website. Your existing clients will also need less support from your staff and will come directly to this base.

Shift to an SEO-Focussed Strategy

Now, we have just touched on the importance of Google results and being found on SERPs. SEO should be your number one strategy going into 2022 if you want to scale your business. This is how you are found organically on search engines by new potential clients.

The first step is to look for a reliable SEO host for your site. You will want a service that uses a dedicated IP for each website, leaves no hosting footprint while managing multiple domains and has a search engine optimization-friendly strategy. From there, you will want to start concentrating on your keywords and page optimization.

Regular keyword research is key for your SaaS business, especially if you are in a highly competitive environment. Each page will need the right amount of keywords, have them placed correctly on the page, and have some high authoritative links going to and from your site. If you are running on a WordPress site, look at adding a plugin like Yoast which will allow you to quickly and easily ensure your pages are SEO-friendly.

Structure Your Websites for Heightened Conversions

Now take a look at what your actual pages look like. As much as they need to be optimized to be found on the web,  you will need to take various actions to ensure that your visitors convert into clients. So, if you are creating a website from scratch, spend some time on the UX design. What path will your clients take through the site? What does your sales funnel look like and how long is it? Are there a number of pages and forms for them to fill out?

It is important for you to pay attention to how the various landing pages are laid out. CTAs, for example, need to be above the fold. Images need to be simple, web-optimized, and attractive. Copy needs to be simple, descriptive, and sellable. Your visitors need to learn everything they need from simply clicking on the page.

So, spend some time on the customer journey and get rid of unnecessary elements and information that your clients don’t need and can’t use.

Measure, Test and Adjust Regularly

You might be wondering how you will know if elements are needed on your site. Have you got too many pages? Are your CTAs working? Are people dropping off? Luckily, you can easily monitor everything on your site with several tools.

Google Analytics, for example, is a great tool that measures the traffic on your website. Where does it come from, how does it behave and where does it bounce? You can plan successful marketing strategies based on the traffic that your current campaigns drive. Assume, for example, you launched a great Facebook campaign, you can monitor how much traffic came to your site and how much of that traffic actually converted.

You can also A/B test various elements on your site. Tools like HotJar show you how far visitors scroll down your page and which buttons they press. But, you can also use A/B testing to monitor small changes like CTA buttons or text alternatives to see what converts more. Just make sure you only index one page so that Google doesn’t penalize you.

Last Thoughts

In conclusion, spend some time on your site daily, looking for small things to tweak and re-work. By knowing what your client likes, and what converts, you are able to streamline a successful strategy going forward and scale your SaaS website in 2022.

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