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TRIBE
Australian-founded creator marketing platform where opt-in creators pitch content to brand briefs, with managed services, employee-generated content and creator media buying.
What TRIBE does
Brands post briefs in the TRIBE platform and creators from its opt-in community submit content ideas, which the brand approves and pays for inside the same system. Approvals, contracts and payments run in one place, and results are measured with first-party data from the TikTok, Instagram and Pinterest APIs. It also runs managed campaigns, an employee-generated content product called TRIBE Unlocked, and a YouTube creator partnership offer.
ForBrandsAgenciesEnterprisesCreators
Products
- TRIBE platformSelf-serve briefs, content approvals, legals and payments with a creator community of 70,000+.
- TRIBE UnlockedEmployee-generated content programme for brands and retailers.
- Managed Services and TRIBE MediaCampaign management by TRIBE staff and paid amplification of creator content.
- YouTube x TRIBEYouTube Shorts creator campaigns using YouTube's Creator Partnerships API and Google ads integration.
Milestones
- Founded by Australian TV and radio host Jules Lund (company's own date; press reports give 2015 launch).
- Raised a AU$5.35 million round to fund international expansion.
- Raised funding led by Burch Creative Capital and launched in the US with an office at One World Trade Center, New York.
Sources
- About Us (opens in a new tab), TRIBE
- TRIBE home page (opens in a new tab), TRIBE
- YouTube x TRIBE (opens in a new tab), TRIBE
- Australian influencer marketing startup Tribe raises $7.5M as it eyes US expansion (opens in a new tab), TechCrunch, 26 Mar 2019
- Tribe announces US launch off the back of a $10.5m capital raise (opens in a new tab), Mumbrella, 26 Mar 2019
- Jules Lund's Tribe raises $5.35 million to fund international expansion (opens in a new tab), SmartCompany, 14 Sep 2016
- TRIBE org chart (unverified, last resort) (opens in a new tab), The Org