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Passionfroot
Berlin-based marketplace and AI agent that connects B2B technology companies with business-focused creators on newsletters, YouTube, LinkedIn, podcasts and social video.
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What Passionfroot does
Creators set up storefronts that list their sponsorship slots and prices, and brands book and pay them through one wallet. An AI agent called Zest drafts a campaign plan from a goal, suggests creators who reach the brand's target buyers, writes briefs and outreach, and flags overdue tasks. Results are tracked across campaigns in the same workspace.
ForBrandsCreatorsSmall businesses
Products
- Creator storefrontsPublic pages where creators list sponsorship inventory and take bookings.
- ZestAI agent for planning, sourcing, outreach and monitoring of creator campaigns.
- WalletPays creators globally and tracks spend.
How it uses AI
- Zest builds a campaign strategy (target buyer profile, platforms, budget, messaging) from a single prompt.
- Suggests creators matched on audience fit, content style and past performance, including creators outside the platform, using a proprietary creator graph.
- Generates briefs and personalised proposals per creator and sends them after the marketer approves.
Milestones
- Raised a €3 million pre-seed round led by Creandum.
- Raised a $3.8 million seed round led by Supernode Global.
- Raised a $15 million Series A led by Insight Partners; CEO relocating to New York to open a US office, plus a São Paulo office.
Sources
- Passionfroot raises $15M to expand its B2B creator marketplace to the US (opens in a new tab), TechCrunch, 22 Jul 2026
- Passionfroot raised $3.8M USD led by Supernode Global (opens in a new tab), Net Influencer, 24 Oct 2024
- Helping the creator economy keep on keepin' on, Berlin's Passionfroot raises €3 million (opens in a new tab), Tech.eu, 15 Dec 2021
- Passionfroot home page (opens in a new tab), Passionfroot