#paid

Toronto-founded creator marketing platform that matches brands with opted-in creators and handles briefing, contracts, payments and measurement, backed by a managed service team.

  • Marketplaces and sponsorship
  • Toronto, Canada
  • Founded 2014
  • Independent

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What #paid does

Creators join #paid, connect their social accounts and bank details, and set their own rates. When a brand launches a campaign, interested creators pitch to take part, and the brand picks who to work with. Contracts, approvals, payments and reporting run inside the platform, with strategists and paid media specialists supporting larger programmes.

ForBrandsEnterprisesAgenciesCreators

Products

  • #paid platformBriefing, creator sourcing, contracting, approvals, payments and measurement in one system, integrated with TikTok, Meta, YouTube, Pinterest and Snap.
  • Creator Licensing ToolLets brands license creator content and run it as ads through the creator's own profile (whitelisting).
  • Creator Signals Report and Creator Marketing SummitResearch report and industry event run by #paid.

Milestones

  1. Founded (company's own date; Endeavor gives 2013).
  2. Raised a US$15 million Series B led by Sands Capital.
  3. Bryan Gold selected as an Endeavor Entrepreneur.
  4. Appointed Dave Hampton as CTO to lead its AI and data strategy.

Sources

  1. #paid home page (opens in a new tab), #paid
  2. Company (opens in a new tab), #paid
  3. #paid Raises $15 Million in Series B Funding to expand creator marketing platform (opens in a new tab), #paid, 24 Aug 2021
  4. #paid secures $18.9 million CAD Series B round (opens in a new tab), BetaKit, Aug 2021
  5. #paid's Bryan Gold Selected as Endeavor Entrepreneur at the 105th International Selection Panel (opens in a new tab), Endeavor Canada, 22 Dec 2025
  6. #paid appoints Dave Hampton as Chief Technology Officer (opens in a new tab), Mediabistro (press release), 8 Oct 2026
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