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Stan
Stan is a link-in-bio storefront that lets individual creators sell digital products, courses, coaching calls and memberships from one page.
What Stan does
Stan gives a creator a single store page, usually linked from a social profile, where buyers can purchase downloads, courses, memberships and booked calls. The paid plans add email marketing, funnels, payment plans, an affiliate programme and Instagram direct-message automation. In 2026 the company added Stanley, a separately priced AI assistant that drafts and schedules social posts in the creator's own voice.
ForCreatorsSmall businesses
Products
- Stan StoreLink-in-bio storefront for digital downloads, courses, coaching calls, memberships and lead magnets.
- Stan AutoDMAutomated Instagram direct messages that send buyers to products, included in all plans.
- StanleyAI content assistant that learns a user's voice from past posts, drafts posts, gives feedback and publishes to LinkedIn; Instagram and X versions followed in 2026.
How it uses AI
- Stanley studies a user's earlier LinkedIn posts to copy their voice, drafts new posts, reviews performance and publishes directly.
Milestones
- Stan Store launched publicly.
- $5M seed round led by Forerunner Ventures.
- Gary Vaynerchuk becomes an investor and partner.
- Launch of Stanley, an AI content assistant for LinkedIn.
Sources
- Stan Store Pricing: Plans, Costs, and What You Get (opens in a new tab), Stan, 22 Jul 2026
- Stan, the Creator Platform Powering 80,000+ Active Users, Launches Stanley, an AI Head of Content for LinkedIn (opens in a new tab), PR Newswire, 17 Mar 2026
- Stan Store Partners: Strategic Investment Raised From Gary Vaynerchuk (opens in a new tab), Pulse 2.0, 15 Sep 2025
- Stan company profile (opens in a new tab), Contrary Research, 20 Oct 2026
- Forerunner Ventures: Stan (opens in a new tab), Forerunner Ventures
- Why GaryVee Believes Everyone Should Launch a Creator Store Now (opens in a new tab), Stan, 21 Jul 2026