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IntelligentHQ

Linktree

Link-in-bio platform that gives creators and businesses one page for their links, content, products and analytics, now used by over 70 million people.

  • Owned audience and monetisation
  • Melbourne, Australia
  • Founded 2016
  • Independent

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What Linktree does

Linktree hosts a single landing page that people link from their social profiles, collecting links, media, bookings and products in one place. Paid tiers add analytics, scheduling, commerce and marketing integrations. It has grown by buying smaller tools, including Plann for social scheduling and Fingertip, and has added AI features such as an Insights Chat that answers questions about a creator's performance.

ForCreatorsSmall businessesBrands

Products

  • Link in bio pageFree page with unlimited links and basic analytics.
  • Starter, Pro and Premium plansPaid tiers adding scheduling, advanced analytics, commerce and branding removal.
  • InsightsAnalytics across Linktree and connected social accounts.
  • PlannSocial media scheduling tool acquired in 2024.

How it uses AI

  • Insights Chat answers questions about a creator's performance using connected social account data; advanced features for Pro and Premium (enhanced March 2026).
  • Creator Index, an AI-driven quiz that assigns content archetypes and feeds recommendations (April 2026).

Milestones

  1. Founded in Melbourne.
  2. Raised $110 million at a $1.3 billion valuation.
  3. Acquired Sydney social scheduling startup Plann.
  4. Acquired Melbourne small-business platform Fingertip; Fingertip to close on 1 May 2026.

Sources

  1. About Linktree (opens in a new tab), Linktree
  2. Linktree pricing (opens in a new tab), Linktree
  3. Linktree homepage (Organization structured data) (opens in a new tab), Linktree
  4. Linktree raises USD 110 million led by Index and Coatue (opens in a new tab), Insight Partners (company release), 16 Mar 2022
  5. Link-in-bio startup Linktree raises $110 million (opens in a new tab), Axios, 16 Mar 2022
  6. Linktree acquires Plann (opens in a new tab), TechCrunch, 15 Aug 2024
  7. Linktree acquires emerging Melbourne-based competitor Fingertip (opens in a new tab), Business News Australia
  8. Linktree enhances Insights Chat with personalized, data-driven recommendations (opens in a new tab), Linktree blog (mirror), Mar 2026
  9. Linktree turns creator identity into strategy with new AI-powered Creator Index (opens in a new tab), Influencer Marketing Hub, 23 Apr 2026
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