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Kit (formerly ConvertKit)
Email marketing and commerce platform for creators, formerly ConvertKit, with a free plan, a creator recommendation network, paid newsletters and digital product sales.
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What Kit (formerly ConvertKit) does
Kit helps creators collect subscribers, send newsletters and set up automated email sequences. Creators can sell digital products and paid newsletters and grow their lists through recommendations from other creators, including paid recommendations. The company renamed from ConvertKit to Kit in 2024 and now offers an MCP connector so AI assistants can work with a creator's list.
ForCreatorsSmall businesses
Products
- Email newsletters and Visual AutomationsBroadcasts and automated email sequences built visually.
- Creator Network and RecommendationsCreators recommend each other's newsletters to new subscribers.
- CommerceSell digital products, paid newsletters and subscriptions.
- Paid Recommendations and newsletter sponsorshipsEarn from recommending other newsletters or from sponsors.
How it uses AI
- Kit MCP connects Claude, ChatGPT, Gemini and other assistants to a creator's Kit account (Creator and Pro plans).
- Kit AI assistant answers most product support questions on all plans.
Milestones
- Announced the rebrand from ConvertKit to Kit publicly at Craft + Commerce in Boise.
- Rebrand to Kit at kit.com took effect on 1 October 2024.
Sources
- We are Kit (About) (opens in a new tab), Kit
- Kit pricing (opens in a new tab), Kit
- Kit homepage (opens in a new tab), Kit
- Kit brand assets (opens in a new tab), Kit
- Kit terms of service (opens in a new tab), Kit
- 2024 Annual Review (opens in a new tab), Nathan Barry, Dec 2024
- The biggest announcement in ConvertKit's history (opens in a new tab), Nathan Barry (Kit)