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Spotter
Spotter pays YouTube creators upfront to license their video libraries and connects brands with long-form creator shows it calls Creator TV.
What Spotter does
Spotter gives established YouTube creators upfront cash and revenue-share deals in return for licensing rights to their existing videos. It also packages long-form creator programming for advertisers, finds suitable creators for a brand, and builds sponsored integrations and custom content. Each year it runs the Spotter Showcase, an upfront-style event where creators pitch their shows to marketers.
ForCreatorsBrandsAgencies
Products
- Creator capital and catalogue licensingUpfront capital and revenue-share licensing deals on creators' existing YouTube videos.
- Brand partnerships (Creator TV)Matches brands with long-form YouTube creators and builds integrations, custom content and media around their shows.
- Spotter ShowcaseAnnual upfront-style event in New York where Spotter creators present programming to advertisers; second edition held 4 March 2026.
- Spotter StudioAI tools for YouTubers to brainstorm video ideas, titles and thumbnails, launched September 2024 at $49 a month.
How it uses AI
- Spotter Studio analysed a creator's public videos and a large set of top-performing YouTube videos to suggest ideas, titles and thumbnails.
Milestones
- $200M Series D led by SoftBank Vision Fund 2 at a $1.7B valuation.
- Launch of Spotter Studio, AI ideation tools for YouTubers.
- Amazon takes a minority stake in Spotter.
- First Spotter Showcase for advertisers.
- Second Spotter Showcase in New York, built around Creator TV.
Sources
- Spotter home page (opens in a new tab), Spotter
- About Spotter (opens in a new tab), Spotter
- Spotter is bringing its Showcase back to New York to build buzz around Creator TV (opens in a new tab), Tubefilter, 18 Feb 2026
- Amazon invests in Spotter, giving creators a path to bigger ecom (opens in a new tab), Tubefilter, 30 Oct 2024
- Spotter launches AI tools to help YouTubers brainstorm video ideas, thumbnails and more (opens in a new tab), TechCrunch, 3 Sep 2024
- Spotter raises $200M from SoftBank to invest in YouTubers' back catalogs (opens in a new tab), TechCrunch, 16 Feb 2022
- Spotter Unveils its First-Ever Spotter Showcase (opens in a new tab), Business Wire, 11 Mar 2025