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Agentio
New York platform that lets brands buy creator sponsorships, starting with YouTube integrations and Meta Partnership Ads, the way they buy other digital media, using AI for matching and review.
What Agentio does
Agentio lets a brand describe campaign goals, then ranks creators by audience fit and brand safety and handles briefs, contracts, payments and performance tracking. Its AI checks creator drafts against the brief before publication and helps optimise campaigns while they run. Creators receive brand offers matched to their content and get paid through the platform.
ForBrandsEnterprisesCreators
Products
- YouTube creator ad buyingEnd-to-end buying of sponsored integrations in YouTube creator videos.
- Meta Partnership AdsLaunch creator-led Partnership Ads on Meta from the same platform.
How it uses AI
- AI campaign manager built on reasoning models that turns a brand's goals into a campaign; marketers can configure custom agents in natural language.
- Multimodal analysis of creators' content to match brands with creators and enforce brand safety rules.
- AI content review that checks creator drafts against the brief and safety requirements instead of manual video review.
Milestones
- Founded by Arthur Leopold, former Cameo executive, and Jonathan Meyers, former Spotify engineer.
- Raised a $40M Series B at a $340M valuation led by Forerunner; announced expansion from YouTube to Meta Partnership Ads.
Sources
- We're Building the Most Important Growth Engine for Brands: Agentio's Series B (opens in a new tab), Agentio, 18 Nov 2025
- Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube (opens in a new tab), TechCrunch, 18 Nov 2025
- Agentio raises $40M for creator ads (opens in a new tab), Axios, 18 Nov 2025
- Agentio home page (opens in a new tab), Agentio