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Afluencer
Self-serve marketplace where small and growing brands post paid or product-based collaborations and verified creators apply; owned by Influencer Hero since July 2026.
What Afluencer does
Brands post collaboration offers, called collabs, and creators who match on niche, channel and audience apply or are invited. Creators join through their own verified profiles rather than scraped social data. Since the acquisition it runs as a separate product beside Influencer Hero, which covers outreach, relationship management, affiliate tracking and reporting for larger programmes.
ForSmall businessesBrandsCreators
Products
- Afluencer MarketplaceBrand subscription for posting collabs and inviting creators, with search filters.
- Shopify and BigCommerce appsStore integrations listed in the site footer.
- Creator plans (Micro, Macro, Mega)Free and paid creator tiers that set how many collabs a creator can apply to each month.
Milestones
- Founded by Brett Owens after he built affiliate software LeadDyno (a 2021 interview gives March 2021 as the start of operations).
- Acquired by Influencer Hero; terms not disclosed; keeps running as a standalone marketplace.
Sources
- Influencer Hero acquires creator marketplace Afluencer (opens in a new tab), Net Influencer, 13 Jul 2026
- Influencer Hero Acquires Afluencer to Serve D2C Brands at Every Stage of Growth (opens in a new tab), Influencer Hero, 22 Jul 2026
- Afluencer is joining Influencer Hero (opens in a new tab), Afluencer, 2026
- About Afluencer (opens in a new tab), Afluencer
- Pricing (opens in a new tab), Afluencer
- I Created A Two-Sided Marketplace That Helps Brands Find Influencers (opens in a new tab), Starter Story, 13 Nov 2021
- Afluencer entity profile (opens in a new tab), FinNotes