This is fourth part of the series about the top 20 books on social media, where IntelligentHQ reviews 5 more top books from the leading authors. There has been a lot written about this new digital technology in the past 10 years, so we have selected the most influential, taking in the entire social media spectrum for you to investigate.
11. The Zen of Social Media Marketing by Shama Kabani
Author Shama Kabani, president of the web marketing company Click to Client delivers the ”zen” of social media marketing: how to access all the benefits of social media marketing without the stress! Here she outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches readers how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips for readers to make the most of their time and energy.
Shama Kabani is a businessperson, technology entrepreneur, best-selling author, international public speaker, and web and television personality. She is chief executive officer of the Marketing Zen Group, a full-service web marketing agency she founded in 2009.
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy–in from your marketing teams. Even better, you′ll learn how to measure success and ROI.
Brian Solis is globally recognised as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing.
13. Social Nation by Barry Libert
This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you’ll find out how to use these tools to harness social interactions to improve your business and to create your own social nation.
The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:
- Integrate social skills into existing managerial and leadership practices
- Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise
- Adopt new forms of social leadership across the entire organization
Barry Libert is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies.
14. Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li
“Be Open, Be Transparent, Be Authentic” is the current leadership mantras, but companies often push back. Business is premised on the concept of control and yet the new world order demands openness–leaders do not know how to be open and be in control. This must–have resource will help the modern leader understand how to lead in the new open world–where blogging, twittering, facebooking, and digging are becoming the norm. The author lays out the steps that leaders must take to transform their organizations and themselves into being “open” –and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
- The author Charlene Li is one of the foremost experts on social media and technologies
Charlene Li is founder of the Altimeter Group and the coauthor (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell.
15. The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything, thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends-it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.