For any business that has made it into 2022, it is safe to say that the last few years have been challenging. The business world has been rocked like every other aspect of civil society by COVID-19. However, as we begin to rebound and recover, it is time to get back on track slowly but surely. For many business owners, then, this might include spending more of their marketing budget on social media marketing.
Why, though, is 2022 the year to hire a social media agency such as these experts?
People are looking to spend
Just like businesses, consumers have sat dormant and waiting for the right opportunity. Large groups of people have kept their savings, ready to spend when things opened up again and normality resumes. Well, with that in mind, many new customers could be waiting for a business just like yours to appear. And in 2022, more people than ever turn to social media to find potential partners.
Make that first impression
With social media growing due to people wanting to spend again, consumers are looking for new partners they can trust. For that reason, social media makes a tremendous way to make a good and optimistic first impression on your audience. More than ever, with so many willing buyers (and competitors), you need to make sure that as many of your target audience see you in a good light. Social media, and having a strong and consistent presence, will help that considerably.
Social media is expanding
Though far from reaching its peak, social media is growing all the time. People who five years ago said they would never use a social media platform are now online all the time. More users, more demographics, and more opportunities exist than ever before. Therefore, now might be the ideal time to get your business back out there and visible.
A new audience is emerging, and failing to interact with them could leave money on the table.
Experts are available
The days of social media marketing being an unproven and wonky marketing approach are long gone. The measurable metrics are clear, and good agencies will provide you with all the information you need. You can then visibly see the benefits and the numbers brought about by being on social media.
Marketing on social media was once an unpredictable and hard to quantify approach to marketing. In 2022, though, that is no longer the case at all.
Expand now, benefit later
While social media will be growing for some time to come, there will come a time where it will be extremely saturated. If you miss out now, it could be the equivalent of not building a website in the pre-Web 2.0 era. You could be leaving a lot of money on the table, and a lot of potential business could be finding your competition.
The investment you make now will provide meaningful returns in the years to come. Why not invest now, and see the returns later?
After a period of immense turmoil, things are slowly but surely ‘returning to normal’ for many people. If you have not invested in social media marketing before 2022, now is the time to start.
Founder Dinis Guarda
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