Networking, networking, networking… As a business person, you understand how important it is to meet right people at the right place. We all are looking for opportunities, but how to know which is the one we need?
Today data takes control of our lives. I mean, we do not belong to ourselves sometimes, because we do not want to loose a potential opportunity to network and to develop a business. Thus, as a result, we are running around from one event to another, getting exciting by making new contacts, new partnerships, and feeling uplifted.
However, at the end of the day, you need to ask yourself as a business person:
- Does it really makes my business grow?
- How exactly will my business benefit from this new partnership?
- Am I focused enough on my strategic path while going to another event?
Unfortunately, we do not always follow the necessary strict focus in order to benefit. We like meeting new people, listening to their business stories, making friends. But for all that you need to have a lot of time allocated, which is not the case for a really business person in our era of information overflow.
In this regard, if you want to succeed and not only to grow your business, but keep it prosperous, you need to evaluate your TIME versus business BENEFIT. If the new contact/story/partnership is exciting, so interesting, absolutely out-of-the-box, but does not bring any benefit to your business, keep a contact, remember the story, but it’s better to focus on partnership and contacts that might be more beneficial.
However, as suggested by Paul Leinwand and Cesare Mainardi, Booz & Co., “The key to success is choosing the opportunities that are best for you, learning to turn down many that seem appealing on the surface – and may even represent huge monetary stakes – but do not offer you a real chance to win.”
This is all about Priorities. Try not to mix everything in one box and remember that like strategy, priorities need to be flexible depending on the circumstances.
There are different interpretations of ‘priorities’, I am not talking about priorities between personal-business, I am trying to underline one business priority over another business priority. Since your business strategy should be constantly re-evaluated in order to reflect external environment and internal development, so should your priorities. Constant evaluation, constant focus and constant re-consideration.
As mentioned by P. Leinwand and C. Mainardi, a survey of 1,800 global executives by Booz & Company’s Coherence Profiler tool, the following results revealed a wide range of management ailments:
1. 64% of Executives report they have too many conflicting priorities
2. 56% say that allocating resources in a way that really supports the strategy is a significant challenge, especially as companies chase a wide set of growth initiatives
3. 81% admit that their growth initiatives lead to waste, at least some of the time.
4. 47% say their company’s way of creating value is not well understood by employee or customers.
As was revealed by the survey, it is important to keep your Priority LIst simple and concise. Below are some charts that show that executives with most focused set of strategic priorities were the most likely to say they had achieved above-average revenue growth.CEO Survey, Priorities vs. Growth, Booz & Co..
So, how to be more focused, how to improve your priorities list? Below are some suggestions from Ron Ashkenas, Shaffer Consulting:
1. Use your current portfolio to deduce your real priorities. Since priorities are translated into actions, the clarity of these priorities dissipates. In order to keep your priorities up-to-date it is useful periodically reconcile them with the static strategic priorities for your unit or company
2. Force-rank the projects to determine what’s really important. It is necessary to make decision on what projects should be dropped or delayed so that the most critical projects get the focus and the resources they require.
3. Communicate to the rest of the organisation. Engage your employees, thus they can calibrate their efforts accordingly and be more productive.
3. Repeat the process periodically. Setting priorities is not just a one-time exercise and needs to be repeated and be flexible as your business strategy.
These were some suggestions on Networking and Priorities, while on Data will be revealed in next post.
Fidan Aliyeva is a VP of R&D for ztudium. She is specialised in leadership, strategy, Innovation, People Management, behavioural economics, digital transformation. She writes for intelligenthq.com, openbusinesscouncil.org and hedgethink.com. Fidan Aliyeva’s background experience is in senior level leadership, project management, having coordinated operations for ztudium holdings and its multiple platforms and projects since 2011. With a career background in international Energy, Oil and Gas industry, Fidan has been working with big energy Multinationals close to CEOs and Boards project managing global projects. Fidan has an MBA in Oil and Gas Management from the University of Dundee, Scotland. In the last years she has been working, researching and writing about micro and macro trends in business, energy, oil and gas industries. She has a passion for leadership, strategy, geopolitical, environmental, tech and other global regulatory concerns with interest in behavioural psychology. Her current study involves EnioStyle – brand new socio-cultural theory on informational metabolism, psyche-typing, energy-informational exchange between people and nature based on analytical psychology, neuro-linguistic programming, transactional analysis and socionics. Application of EnioStyle to business challenges as a decision-making technique – is her new frontier for exploration.