E-commerce has become increasingly popular in the shopping world, and websites are gradually forcing their brick-and-mortar competitors to either reconsider a move to the online world or simply shut down. The eCom Success Academy research show that In 2017, we saw a complete overhaul in the way that people shop, with more physical retail stores shutting down than ever before. On the other hand, eCommerce couldn’t be more successful, with a growth rate of 23% year over year.
It’s not surprising that eCommerce has seen such a boost. After all, it’s so much easier to find the service or product you need for a price you can afford when you have the opportunity to compare options online. However, as the market grows increasingly saturated, there’s a new problem facing emerging brands, and that’s how to stand out from the crowds.
Adrian Morrison from eCom Success Academy said that one option is to take the battle for consumer loyalty to social media. Whether you like using Facebook for personal reasons or not, it’s safe to say that it’s one of the most powerful marketing tools out there, with more than 2 billion active users to speak to daily. Facebook is the most popular and also the most powerful marketing tool out there right now. If you want to learn how you can adopt Facebook in to your eCommerce marketing strategy you can read through a post recently published by Adrian Morrison here: https://ecomsuccessacademy.net/
So, how do you use Facebook to your advantage?
Know Your Audience
The key to success in any business endeavor is knowing who you’re selling to. Before you start posting updates on Facebook, you should know what kind of audience you’re trying to appeal to, and how you can speak your language. Understanding your audience will help you to create more targeted posts and campaigns and reduce your risk of veering off track into dangerous “irrelevant” territory.
Remember that even the most successful branded pages can lose their power if they continue to churn out the same old boring content every week, however. It’s crucial to mix your messages up and make sure that you’re providing your customers with plenty of new forms of entertainment, ranging all the way from videos to infographics. There’s even the option for live video now if you’re daring enough.
Keeping track of your campaigns with Facebook analytics will help you to determine which types of content your customers respond to best, so you can tailor your future campaigns accordingly.
Once you know who you’re talking to, and what kind of content you’re going to post, you need to make sure that you have a constant stream of ideas ready to share with the online world. Facebook should be a natural extension of your existing strategy for brand awareness. That means that it should constantly be showcasing your image and voice to the people who matter most to your company.
However, remember that you shouldn’t just be posting promotional material on your page – you need a wide variety of different content types to keep your customers interested. How often you should post depend on your chosen market. However, regardless of how often you post, make sure that your tone and image remains the same.
Additionally, if you’re struggling to gain the right exposure from your posts, then it might be helpful to boost your posts from time-to-time too. Producing plenty of high-quality content is a time-consuming process, so you’ll need to make sure that you take steps to get your messages in front of your audience. While Facebook’s algorithm can make this tough, boosting the occasional post can be a great way to start.
Remember to Engage
Facebook is an incredibly crowded space – particularly as more companies than ever before begin to recognize the importance of social media marketing. It’s not enough to simply post your content and continue with your day, you need to find frequent ways to engage with your users by having real and authentic communications with them.
A great way to engage effectively with your target market is to respond to their issues and questions quickly, commenting whenever you have the chance. There are also plenty of other ways that you can keep your finger on the pulse by posting live video or Q&A sessions.
One great engagement opportunity that’s seen a lot of growth lately, has been the development of online influencer relationships. Internet celebrities, bloggers, and even your own employees can bring millions of new followers straight to your door. A quick mention on a page that matters to your target customer could bring plenty of new likes to your business. However, it’s important to choose an influencer that’s relevant to your company and brand.
While turning your Facebook page into an opportunity for bigger and better sales is a process that takes significant time and effort, the tips above are a great way to begin your social media journey. If you need a more in-depth overview how to get started with Facebook and eCommerce we suggest reading GFK’s recently published review of eCom Success Academy.
The more you learn about customer experiences and engagement, the more you’ll be able to adapt the campaigns you run to the needs and expectations of your target audience.
Founder Dinis Guarda
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