How AI Is Revolutionising Financial Market Analysis With Social Media Data: Alex Pisemskiy, CEO And Founder Of ZENPULSAR With Hilton Supra

Hilton Supra interviews Alex Pisemskiy, CEO and Founder of ZENPULSAR, a data centric AI technology start up that transforms social media data into value for its users in the latest episode of citiesabc YouTube Podcast. The two discuss the opportunities in social media data for financial industry experts, and how ZENPULSAR creates value out of this data, while overcoming the inherent limitations of AI like cybersecurity, biases, and parameterisation. The interview is live on citiesabc and openbusinesscouncil YouTube channel.

How AI Is Revolutionising Financial Market Analysis With Social Media Data: Alex Pisemskiy, CEO And Founder Of ZENPULSAR With Hilton Supra

Alex is a tech entrepreneur, investor, and advisor, concentrating his efforts on the dynamic domains of cybersecurity, fintech, and AI. Through the interview, he explained the mechanics of AI based evaluation, analysis, and predictive model for data derived from social media, and its importance for financial markets.

Investment decision process is quite complex and no one makes it based on just one data source. Social media data, like any other, is just another piece of educating your investment decision. That’s why it is possible to build some naive investing model based purely on sentiment data, but it will not be as efficient as models combining other types of data”, he told Hilton.

During the interview, he also highlighted that human-driven data, originating from real users, typically reflects authentic opinions, emotions, and behaviors, making it a valuable source of genuine sentiment and interaction. This human touch contributes to the credibility and trustworthiness of the content. However, it can also be subject to human biases and emotions, which can sometimes skew the data.

On the other hand, he says that bot-driven data, produced by automated programs, can provide large volumes of information quickly but raises concerns about authenticity. Bots can be designed for various purposes, from spreading information to manipulate public opinion to engaging in spammy activities. Distinguishing between the two and ensuring the integrity of social media data involves implementing robust monitoring and verification mechanisms to filter out automated content and promote the credibility of genuine human-driven interactions in the digital realm.

At ZENPULSAR, we are taking care of analysis of data, cleaning the noise, and extracting insights and signals out of big volumes of information and giving this data to investors who know how to use it in the most efficient way”, he said.

Alex Pisemskiy: A multifaceted tech entrepreneur

Alex Pisemskiy is a multifaceted tech entrepreneur, investor, and advisor, with over 17 years of experience in the dynamic domains of cybersecurity, fintech, and AI. He co-founded some of the innovative platforms such as ZENPULSAR, Kalita Partners, CSI Group, and Group-IB.

ZENPULSAR is a data centric AI technology start up founded in the UK in 2021. The platform clears the noise out of social media and extracts value for the real world. ZENPULSAR is committed to tackle the current challenges with social media platforms like cybercrime, fraud, corruption, and augmenting digital trust.

Alex actively imparts his knowledge and experience to budding companies in his areas of expertise. He is also an investor and advisor to early-stage firms. He is also the partner at PRYTEK Holdings and as a Limited Partner (LP) in influential VC funds.

To know more about Alex, visit

To know more about ZENPULSAR, visit

About Hilton Supra

Hilton Supra is a business and financial industry veteran and thought leader. Hilton has more than 30 years of Finance, Investment, Banking, and Asset Management experience in international markets namely London, Europe, Africa, and Asia. This while having a passion for growing businesses, fashion, and new technologies, especially fintech and blockchain where he has been deeply involved since these technologies’ inception. Now, Hilton is co-leading the fashion directory fashionabc as well as technology startup Ztudium, a builder of 4IR platforms (using blockchain, AI and IoT data analytics).

From Quantitative Asset Management, Capital Markets, Trading software, Hedge Funds, and Private Equity, Hilton has worked for Morgan Grenfell, Deutsche Bank, AXA Investment Management, EIM Fund of Hedge Funds (responsible for $2.4bn of $13bn), and Cheyne Capital.

Hilton is a graduate in Engineering from Oxford Brookes University and a Master’s in Finance at London Business School. Hilton has always been on the leading edge of innovation and technology in banking, derivative trading, quantitative asset management, hedge funds, and since 2015 the application of FinTech, AI, and blockchain to enterprise solutions.

Hilton Supra is a partner and board member at ztudium, and the co-founder and one of the leading personalities driving techabc, and platforms.

Learn more about Hilton Supra on

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