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Whalar
Creator and social agency that runs creator-led campaigns for global brands; sold by Whalar Group to Accenture and part of Accenture Song since 31 July 2026.
What Whalar does
Whalar builds creator-led strategies for brands, then sources and vets creators, handles contracts, approvals and payments, and produces content for brand channels. It also plans paid amplification of creator posts and measures results with brand lift, sales lift and sentiment studies. Live events and in-person brand integrations with creators are part of the offer.
ForBrandsEnterprisesCreators
Products
- BuildCreator-led research, creator councils and full-funnel strategy.
- ActivateCampaign management, creator sourcing and vetting, contracting and payment, content approval, production and paid amplification.
- MeasureFull-funnel measurement, custom dashboards, brand and sales lift and sentiment studies.
- ScaleIn-person brand integrations, live events and onsite activations with creators.
Milestones
- Accenture announced it would acquire Whalar from Whalar Group, to join Accenture Song; terms not disclosed; three-year strategic partnership with Whalar Group.
- Acquisition closed on 31 July 2026.
Sources
- Accenture to acquire leading creator and social agency Whalar from Whalar Group (opens in a new tab), Accenture Newsroom, 8 Jun 2026
- About Us (opens in a new tab), Whalar
- Whalar home page (opens in a new tab), Whalar
- Contact (states acquisition by Accenture on July 31, 2026) (opens in a new tab), Whalar
- Whalar Group (opens in a new tab), Whalar Group