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Influential
US influencer marketing company owned by Publicis Groupe that matches brands with creators using its own data platform and Publicis's Epsilon consumer data.
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What Influential does
Influential runs influencer campaigns for large advertisers, using a proprietary platform to search its creator network and pick creators by audience fit. Since joining Publicis Groupe it pairs that platform with consumer insights from Epsilon, the group's data unit, so brands can choose creators by the behaviour of the audiences they reach.
ForBrandsEnterprisesCreators
Products
- Influential platformProprietary creator matching and campaign platform that Publicis describes as holding over 100 billion data points.
How it uses AI
- AI-powered technology platform for creator matching; Publicis cites over 100 billion data points.
- Company timeline says it was the first influencer marketing company built with IBM Watson (2015).
Milestones
- Influential launched.
- WME invested in the company.
- Publicis Groupe signed a definitive agreement to acquire Influential (closing expected late August 2024). Terms not disclosed by Publicis; the Wall Street Journal reported US$500M.
Sources
- About (opens in a new tab), Influential
- Publicis Groupe to Acquire Influential, Creating World's Leading Influencer Marketing Solution (opens in a new tab), Publicis Groupe, 25 Jul 2024
- Publicis Groupe acquires influencer marketing firm Influential (opens in a new tab), Marketing Dive, 29 Jul 2024
- Beyond the Follow: Influential's Ryan Detert on Creator Marketing as Real Media Spend (opens in a new tab), Adweek