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Viral Nation
Toronto-founded creator marketing company that runs social and influencer programmes for large brands on its own AI platform, with a brand-safety vetting module.
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What Viral Nation does
Viral Nation plans and runs creator campaigns, paid social, content production and community management for large advertisers, and also represents creators. Its work runs on an in-house platform called SocialAI, which includes CreatorOS for creator operations and VN Secure for screening creators and their past posts for brand-safety risk. The company combines this software with managed teams rather than selling self-serve tools.
ForBrandsEnterprisesCreators
Products
- SocialAIProprietary social intelligence platform that the company's services run on.
- VN SecureBrand-safety module that screens creators and their content; launched 2022.
- CreatorOSCreator operations module for agencies, brands and influencers.
How it uses AI
- AI-assisted creator and campaign selection aimed at brand fit.
- Automated brand-safety screening of creator content (VN Secure); the company reports 7.6M+ videos screened in the six months to March 2024.
Milestones
- Founded in Toronto by Joe Gagliese and Mat Micheli.
- Raised US$198M growth financing led by Eldridge; launched VN Secure.
- VN Secure won an SXSW Innovation Award (Social Media).
Sources
- Viral Nation Facts (opens in a new tab), Viral Nation, 12 Aug 2026
- About Viral Nation (opens in a new tab), Viral Nation
- Viral Nation secures CAD $250 million financing round led by Eldridge, with participation from Maverix Private Equity (opens in a new tab), Business Wire, 12 Apr 2022
- Todd Boehly's Eldridge Bets on Digital Media Firm Viral Nation (opens in a new tab), Bloomberg, 12 Apr 2022
- Todd Boehly's Eldridge leads C$250m funding of Viral Nation (opens in a new tab), PE Hub, 12 Apr 2022