AI Actress Tilly Norwood Poised for Representation as Studios Quietly Embrace Digital Stars

Digital actress Tilly Norwood smiling confidently.
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    The entertainment industry is witnessing a significant shift as AI technology gains traction, with the AI actress Tilly Norwood reportedly in talks with talent agencies for representation. This development signals a broader trend of studios and media companies exploring and integrating artificial intelligence into their productions, often behind the scenes.

    Key Takeaways

    • AI talent studio Xicoia, founded by Eline Van der Velden, is negotiating with talent agents for its AI creation, Tilly Norwood.
    • Studios are increasingly embracing AI technology, with public announcements of AI-driven projects expected soon.
    • The move signifies a potential landmark for AI-generated performers seeking traditional industry representation.

    The Rise of AI Talent

    Eline Van der Velden, the creator of Xicoia, an AI talent studio under her AI production company Particle6, revealed the interest from talent agents during a panel at the Zurich Summit. Xicoia is dedicated to creating, managing, and monetizing a new generation of hyperrealistic digital stars. The potential signing of Norwood by a talent agency would mark a significant moment, as such representation has historically been reserved for human actors.

    Van der Velden noted a dramatic change in attitude from studios. "We were in a lot of boardrooms around February time, and everyone was like, ‘No, this is nothing. It’s not going to happen’. Then, by May, people were like, ‘We need to do something with you guys.’" she stated, highlighting the rapid evolution of industry sentiment towards AI.

    Studios’ Shifting Stance on AI

    Verena Puhm, head of Luma AI’s new Studio Dream Lab LA, corroborated Van der Velden’s observations. She described how studios, initially hesitant or outright dismissive of AI, began actively seeking discussions and integration strategies around March and April of the current year. Puhm mentioned that many major companies and studios are already engaged in AI-assisted projects, though NDAs prevent her from disclosing specifics.

    "Historically, the studios have been very slow to adapt, at least publicly, they need that influx of new creatives, and new creative technologists to come in and actually show them how it’s done," Puhm explained. She anticipates a wave of public announcements regarding AI-integrated projects in the coming months and early next year.

    Industry Reactions and Future Implications

    The emergence of AI performers like Tilly Norwood has sparked varied reactions. Some view it as a natural progression of technology in entertainment, while others raise questions about the role of agents and the economic implications for human actors. The copyright status of AI-generated content also remains a point of discussion, with some suggesting it may not be protectable, potentially impacting its long-term value.

    Despite these debates, the trend indicates a clear move towards AI integration within the film and television industry, suggesting that digital performers may soon become a more common sight on screen and in industry dealings.

    Key Takeaways