Innovations in Sports Betting – How In-play Betting Has Revolutionised the Industry

LONDON - MAY 09: Tomasz Kuszczak of Manchester United (3R) stretches for the ball under pressure from John Terry of Chelsea (2R) during the Barclays Premiership match between Chelsea and Manchester United at Stamford Bridge on May 9, 2007 in London, England. (Photo by Mike Hewitt/Getty Images) *** Local Caption *** Tomasz Kuszczak;John Terry

LONDON – MAY 09: Tomasz Kuszczak of Manchester United (3R) stretches for the ball under pressure from John Terry of Chelsea (2R) during the Barclays Premiership match between Chelsea and Manchester United at Stamford Bridge on May 9, 2007 in London, England. (Photo by Mike Hewitt/Getty Images) *** Local Caption *** Tomasz Kuszczak;John Terry

Innovations in Sports Betting – How In-play Betting Has Revolutionised the Industry.

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A lot of people were saying that the casino gaming was a much faster experience compared to betting. At casinos one can make the wager and a minute or even less, they know whether they’ve won or not, whereas with sports betting that is not the case. You often have to wait full 90 minutes if you’re betting on football and even more if you’re betting on more than one sport. The industry is growing, with research back in 2013 showing it might be worth up to £625 billion ($1 trillion) and some of the punters are looking for faster action.

The Opportunities with In-play Betting

That is essentially why In-play or Live betting was introduced. This type of betting gives punters an opportunity to place a wager on a match that’s already underway. So, if we’re talking about football, you can place a bet on a game even if it is 30 minutes into the game, or even 10 minutes before the final whistle.

Live betting is not offered on all of the matches that are offered for regular betting, but you will be able to place wagers on all matches of the top competitions and some other matches as well, particularly those that are broadcasted live on TV. Moreover, even if the game isn’t broadcasted live, many bookmakers offer a large number of sporting events via live streaming, for free to all their customers who have an active account.

Why Punters Like It

Punters like In-play betting because betting decisions are informed, they can closely look at what is going on at the pitch and then decide what kind of a bet they should place. With pre-match betting it often happens that one of the key players has been withdrawn from the squad due to late injury and some other events of which the punter hasn’t be aware of may occur. But, with In-play betting all of those things are eliminated and punters can rely solely on their perception.

Operators Know It Brings Profit

Sports betting operators saw the potential behind In-play betting, as it attracts a lot of new bets, bets that wouldn’t have been placed otherwise and nowadays it is a race between different bookies, as to which will offer better betting odds on In-play betting. Some even offer additional bonuses for punters who bet In-play. One popular bonus is to credit a punter that has placed a pre-match bet on a particular match with the same amount of money that can be wagered In-play.

It’s All about Identifying Good Value Bets

Punters who have been betting In-play long enough know what to expect and know how the bookies respond to events that take place on the pitch. Punters know how will the odds for there to be below 2.5 goals will be increasing the longer a match is goalless and they can make identify when there’s a good value bet more easily compared to traditional pre-match betting. Knowing all that it is hardly surprising that In-play betting changed the surface of the market and is so popular these days.