Leonardo AI leads AI image generators in March 2025 with 35.7M visits and 14.24% market share, growing 19.8%. Getimg AI shows rapid growth (+428.57%) to 14.8M visits. Photoroom and Pixlr hold strong second and third spots. Midjourney declines by 6.1%. Emerging tools like Tensor.art and Artguru AI gain traction, while Adobe Firefly and Freepik Pikaso see slight drops.
The latest analysis from aitools.xyz offers a detailed view of the AI image generation market as of March 2025. It highlights key players, their market shares, and growth rates, providing a comprehensive snapshot of this fast-evolving sector. The data reflects web traffic trends across more than 10,500 AI tools, revealing how user preferences are shifting and which platforms are gaining or losing traction.
Leonardo AI remains the market leader, attracting 35.7 million monthly visits and commanding a 14.24% share. Its month-on-month growth of 19.8% underscores its strong position in the industry. Close behind are Photoroom and Pixlr, holding the second and third places respectively. Photoroom receives 24.5 million visits with a steady 3.81% increase, while Pixlr sees a 3.46% rise to 23.9 million visits. Midjourney, ranked fourth, experiences a decline of 6.1% in visits, indicating some loss of user interest or increasing competition.
Rapid growth of emerging tools and declining traffic for some established tools
Getimg AI stands out with an exceptional growth rate of 428.57%, jumping from 2.8 million to 14.8 million visits within one month. This sharp rise secures its position as the fifth most visited platform, capturing 5.9% of the market share. Tensor.art and Artguru AI also show solid growth, with increases of 10.71% and 12.33% respectively, drawing 9.3 million and 8.2 million visits. These rising platforms reflect growing competition and innovation within the AI image generation field.
Not all platforms maintain upward momentum. Freepik Pikaso reports a minor decrease of 1.3%, settling at 7.6 million visits. Adobe Firefly sees a more significant decline of 7.69%, falling to 6 million visits despite its strong brand. Deep AI experiences a slight reduction of 1%, with visits dropping to 5.89 million. These figures suggest challenges in retaining users amid intensifying market competition.
Aitools.xyz collects data using leading traffic analysis tools such as SEMrush and Ahrefs. By monitoring over 10,500 AI tools, it tracks metrics including visits, traffic sources, device usage, and engagement levels. This methodology provides a reliable view of the industry’s evolving landscape and identifies shifts in user behaviour and platform popularity.
| Rank | Tool | Monthly Visits | MoM Change (%) | Market Share |
| 1 | Leonardo AI | 35.7M | +19.8% | 14.24% |
| 2 | Photoroom | 24.5M | +3.81% | 9.77% |
| 3 | Pixlr | 23.9M | +3.46% | 9.53% |
| 4 | Midjourney | 20.0M | -6.1% | 7.98% |
| 5 | Getimg AI | 14.8M | +428.57% | 5.9% |
| 6 | Tensor.art | 9.3M | +10.71% | 3.71% |
| 7 | Artguru AI | 8.2M | +12.33% | 3.27% |
| 8 | Freepik Pikaso | 7.6M | -1.3% | 3.03% |
| 9 | Adobe Firefly | 6.0M | -7.69% | 2.39% |
| 10 | Deep AI | 5.89M | -1% | 2.35% |
Leonardo AI
Leonardo AI leads the market with 35.7 million monthly visits and a 14.24% market share. Its significant growth of 19.8% month-on-month reflects strong user adoption and increasing engagement. This platform is popular for its advanced image synthesis capabilities, diverse style options, and user-friendly interface, which together contribute to its leading position in the AI image generation space. Many creative professionals and hobbyists rely on Leonardo AI for producing high-quality visuals efficiently.
Photoroom
Photoroom holds steady in second place, attracting 24.5 million visits and showing a consistent growth of 3.81%. Known for its focus on photo editing and background removal powered by AI, Photoroom appeals particularly to e-commerce sellers, marketers, and social media content creators. Its growth indicates ongoing demand for accessible tools that combine image generation with editing features, making it a versatile solution for a wide range of users.
Pixlr
Pixlr continues to increase its presence with 23.9 million visits and a 3.46% rise in traffic. It is recognised for blending AI image generation with robust photo editing tools, enabling users to create and enhance images within a single platform. Pixlr’s accessibility and integration with creative workflows help maintain its position among the top three, appealing to both casual users and professionals seeking efficient image creation.
Midjourney
Midjourney ranks fourth with 20 million visits but experiences a 6.1% decline. This dip may indicate shifting user interest or increased competition from newer entrants offering innovative features. Midjourney is known for its artistic and imaginative image generation style, attracting users focused on creative expression. However, its recent traffic drop suggests that other platforms may be offering broader functionalities or easier access, impacting its market share.
Getimg AI
Getimg AI emerges as a notable rising star, jumping from a modest base of 2.8 million visits to 14.8 million, a staggering 428.57% month-on-month growth. This rapid ascent reflects successful product updates, aggressive marketing, or enhanced capabilities that resonate with users. Its growth signals strong potential to challenge established players by attracting new user segments or offering features that meet evolving creative needs.
Tensor.art
Tensor.art grows steadily by 10.71% to reach 9.3 million visits. It appeals to users interested in AI-generated artworks and digital creativity, often emphasising unique styles and customisation. The platform’s consistent increase suggests growing recognition among artists and designers seeking specialised AI tools that blend technology with artistic control.
Artguru AI
Artguru AI shows a solid 12.33% increase in visits, totaling 8.2 million. This platform is gaining traction for its user-friendly approach to generating artwork using AI, making it accessible to beginners and professionals alike. Its rise highlights the expanding interest in AI tools that facilitate creative experimentation without requiring technical expertise.
Freepik Pikaso
Freepik Pikaso experiences a slight decline of 1.3% with 7.6 million visits. As part of the wider Freepik ecosystem, it benefits from brand recognition but may face challenges in keeping pace with faster-growing competitors. The marginal drop could result from market saturation or users migrating to platforms offering newer or more specialised features.
Adobe Firefly
Adobe Firefly’s visits decrease by 7.69% to 6 million despite Adobe’s strong brand presence. This decline may indicate difficulties in converting traditional Adobe users to AI-powered workflows or competition from dedicated AI image platforms. However, Adobe Firefly remains integrated into a comprehensive creative suite, appealing to professionals who value seamless integration with other Adobe products.
Deep AI
Deep AI maintains relative stability but sees a minor 1% decrease to 5.89 million visits. Its consistent traffic suggests a loyal user base, although slight declines may indicate pressure from rapidly evolving platforms offering more advanced or user-friendly features. Deep AI continues to serve a niche of users seeking straightforward AI image generation tools without additional complexity.
Himani Verma is a seasoned content writer and SEO expert, with experience in digital media. She has held various senior writing positions at enterprises like CloudTDMS (Synthetic Data Factory), Barrownz Group, and ATZA. Himani has also been Editorial Writer at Hindustan Time, a leading Indian English language news platform. She excels in content creation, proofreading, and editing, ensuring that every piece is polished and impactful. Her expertise in crafting SEO-friendly content for multiple verticals of businesses, including technology, healthcare, finance, sports, innovation, and more.
