to understand what tools are necessary for a successful social media campaign, you have to look at the process. It’s helpful to look at social media management as a loop with four separate steps: Content creation. You need to come up with a steady stream and fresh ideas. Afterward, you need to sit down, organize these ideas, and create content. This can include blog posts, videos, info graphics, and more. Once your content has been created, it needs to be shared with the world. Many tools allow this process to be automated. You need to take the time to decide if you want to use strictly free channels, or if you want to pay for additional exposure. The final step is carefully taking a look at your results to see what’s working and what isn’t. If you don’t know whether or not your efforts are working, you could be simply spinning your wheels.