TikTok is set to implement enhanced age verification technology across the European Union in the coming weeks. This move comes as pressure mounts on social media platforms to better identify and remove underage users, with some countries considering bans for those under 16.
Key Takeaways
- TikTok is rolling out new AI-driven age verification technology in the EU.
- The system analyzes profile data, video content, and user behavior to flag potential underage accounts.
- Flagged accounts will be reviewed by human moderators, with an appeals process available.
- The initiative aligns with increasing regulatory scrutiny and calls for stricter age limits on social media.
New Technology Analyzes User Behavior
The new system, which has undergone a year-long pilot in the EU, utilizes a combination of profile information, posted videos, and behavioral signals to predict if an account belongs to a user under 13. TikTok stated that accounts flagged by this technology will be reviewed by specialist moderators, rather than facing automatic removal. Users will also have the option to appeal decisions.
Appeal Options and Privacy Compliance
During the appeal process, TikTok offers several age verification methods, including facial age estimation through verification company Yoti, credit card authorization, or submission of government-issued identification. The company emphasized that the prediction of a user being under 13 is solely used to determine if an account requires human moderation and to improve the technology itself, ensuring compliance with data and privacy laws. This approach is designed to protect younger users in a privacy-preserving manner.
Broader Context of Age Restrictions
This rollout occurs as European authorities intensify their examination of how platforms verify user ages under data protection regulations. TikTok’s move follows Australia’s implementation of a social media ban for individuals under 16 in December, which has reportedly led to the removal of millions of accounts across various platforms. In the UK, political figures have expressed openness to considering similar bans for young people due to concerns about excessive screen time and potential harm from social media. Denmark is also advocating for a ban on social media for those under 15.
Additional Protections for Young Users
Beyond age verification, TikTok has implemented other features to safeguard younger users. These include restrictions on direct messaging for users under 16, a 60-minute daily screen time limit for those under 18, and the disabling of notifications after bedtime for underage users. Meta, the parent company of Facebook and Instagram, also utilizes Yoti for age verification on its platforms.
