Tag: generation z

For new companies looking to market to Generation Z consumers, it’s important to understand both their spending characteristics and how much financial influence they...

There has been a lot of discussion and debate about millennials. But what of Generation Z? We often do not hear about this group...

The Social Native Generation

The young people and children that are growing up today will at least in some cases be likely to have different jobs than those...

Article written by Paula Newton and Maria Fonseca Understanding how Generation Z, those that are currently teenagers, use social media is essential to grasp the type...