Monday, April 22, 2019

Tag: engagement

How Excelling Marketing Companies Outperform Their Competitors

Christine Moorman, founder and director of the CMO Survey presented interesting figures on Forbes from the CMO Survey August 2012. In that survey it...

10 Top Tips to Get the Most Out of Twitter

I recently read a research piece, which said that social media is too much focused on broadcasting, Twitter is one of these platforms that...

Not Big Data, but Collaboration and Engagement are Critical to Customer-Centricity

The study, conducted by the CMO Council in collaboration with SAS, found that 61% of marketing executives and 60% of IT executives believe that...