The NFL season has once again come to a close and it did so in emphatic fashion, a breathtaking performance from Ri-Ri and co., and a huge boost for the online betting industry in the USA.
Online gambling is increasing at a rapid rate in the USA, as more and more states begin to legalize it, not only allowing people to place bets on sport but also open up online casinos, with the likes of 777 online slots and roulette hugely popular.
But nothing has quite been seen like the influx of bets for the Super Bowl on February 11, which saw a number of sportsbook and casino brands record twice as many bets as they did last year.
In total, it’s believed that the Super Bowl saw over 80 million different transactions related to the Super Bowl, well over double on last year, 95% of those online, while sportsbook stations in the likes of Nevada and New Jersey were busier than ever before, with the former recording $179.8million in bets. That figure was over $20million higher than the 2018 Super Bowl.
Many experts are claiming that the next few years will bring more records, the more states begin to legalize online gambling, with a representative at Wynn stating that “every year will be record breaking,” while Adam Greenblatt, of MGM, said “We’re encouraged by strong results over the weekend, with Super Bowl LVI being the most bet on Super Bowl to date.”
Most commonly known for their casinos, it’s the first few years to which they’ve entered the world of online sportsbook and are seeing huge growth, particularly in states like New York and Las Vegas.
The number of states now offering online gambling, and in particular sports betting, stands at 31, and it’s believed more will follow over the next 12 months. That’s led to plenty of other brands posting information on their big numbers post Super Bowl, with one saying it paid out more than $175million in winnings following the Rams victory, while it was initially predicted by the American Gaming Association that a total of $7.6billion would be bet on the game.
It’s a huge signal of intent by both players and gambling brands in the States, and it will now be interesting to see the increases in wagering for finals in the other three major sports, as well as what the numbers were when it came to online casino, and whether there was any correlation.
In the UK, where sites like Regal Wins the online gambling industry has been legalized for some time, there are certainly trends, with Grand National and Cheltenham week in horse racing typically boosting revenue not just for sports betting but casino too.
That is certainly already the case in resort cities such as Las Vegas, which always sees an influx in visitors during Super Bowl weekend, and thus an increase in revenue, but will that translate to online?
It’s certainly expected to. And over the coming years that relationship is only going to get stronger as betting on the Super Bowl becomes more and more a part and parcel of America’s big day.
Founder Dinis Guarda
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